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Adam Donkus Google+
Posted by Pixelhead
Unless you have been hiding under a rock somewhere, you probably are aware that Local SEO has become very important for any business that has a physical location or if the business is targeting a specific geographic location.
Years ago, Google and other search engines did not have different listings for local search results. To get traffic to a site, we practiced the method of using Keyword phrases with the specific locations.
Local SEO in 2006
One of my original clients, who has since retired, had several business’s. One a landscape company, and the other a Corn Stove Dealership. Back in 2006, before local search became a priority, we targeted the big phrases, but then built links to the site with the locations as well. So my friends site not only ranked for “Corn Stoves” but also dominated in the local search markets. For his landscaping company, I did likewise.
Local SEO Today
Back in 2006, smart phones like the iPhone did not exist. Phones, were, well, phones. Remember the Motorola Razar? That was the dominant phone back then.
Well, I digress. Today, Mobile use is slated to consist of over 50% of all search traffic. If you look at the use on the past weekend(black Friday), I bet it was even higher.
Today’s business environment requires that Local SEO be a service that any business that wants to be found locally needs to use. Like regular SEO, it is now a mainstream advertising method.
BaldyDog Search Strategies has officially launched our Local SEO Services.
As requests for local SEO have continued to come in, we decided we should formalize our local SEO service packages. The very basic packages includes:
- Basic Keyword research
- A Google+ Local business listing(claimed or created and optimized)
- A Bing local business center listing created or claimed.
- A Yelp listing created and or claimed.
- A local search inventory, with suggestions to increase visibility.
- Suggestions for using social media for local search.
- A plan for DIY Local SEO after the initial local optimization.
These items will probably not get your business on page one of the local listings in Las Vegas or a moderate to very competitive market, but for a small town, it just might do the trick.
If you have a question about local SEO or would like a proposal for Local SEO services, please visit the link above or visit our primary business site Baldydog.com.
Written by Pixelhead on November 27th, 2012 with comments disabled.
Read more articles on SEO and Uncategorized.
How Can Cloud Hosting Impact Your Online Marketing Budget
Posted by Biljana Dimovska
Cloud Computing is the result of latest technological developments in the field of Information Technology which had greatly effected the budgets of all types of online businesses, big, medium and small.
A number of hosting and computing online are covered by Cloud Computing, as an umbrella. It influenced the budgets of almost all online marketing businesses through its various positive features. In recent economic conditions worldwide, it has become difficult to control the budget of online marketing of any business, especially for medium and small businesses. Cloud Computing had positively solved their problem of spending more and more on running the servers and websites in the classic ways especially in the peak load times. At peak hours you need space to download your websites on your servers which are already overwhelming due to rush. Cloud server computing provides additional space to download websites as it is a host of several virtual servers.
Small and medium businesses can run their website or any other service to be computed through the Cloud Hosting Provider on one or the other virtual servers provided by it. Thus, they can manage their servers versatilely as their capacity to use servers can be scaled up or down as per their requirement. The Cloud has enough spare space to adjust anytime you need it. Also you don’t have to buy any additional hardware for that purpose. This variable scalability has many benefits for businesses irrespective of their size as they don’t need to know the server’s requirement. So, cloud hosting can effectively impact the online marketing budgets of businesses in the part of hardware and software expenses as well as monthly hosting capacity fees.
Ways to impact online marketing budget
Monthly Hosting Fees
The usual servers used by small and medium businesses, to host websites for their marketing, charge for the full capacity of space provided to them according the time taken in downloading the website even if they are not in use. But cloud hosting servers charge only for what they have used. So your expenses of server’s usage reduce considerably by using cloud hosting.
When an online business grows, there may be an increase in traffic to their website which requires additional space that cloud hosting can easily provide. Other servers will have to face problems in providing additional space for growing businesses. They’ll have to raise their fees since the hardware expenses involved in increasing the server capacity will be great.
Less Downtime At Peak Hours
Usually the speed of classic servers gets effected at peak load hours and the website download time is increased considerably. Website loading will be delayed and that may cost you dearly in traffic, customer satisfaction and money. These problems can be avoided with cloud hosting as the service provided is supported by several virtual servers and that helps in hosting as many websites as you want even and use load them successfully even at peak hours.
Thus cloud hosting impact your online marketing budget and even your income and your client satisfaction rate considerably by reducing the cost of hosting websites as well as provide hosting space invariably as per your requirements and your business growth needs.
Written by Biljana Dimovska on August 18th, 2012 with 24 comments.
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Penguin Update ArticlesLocal SEO Services Package
Posted by Pixelhead
The Penguin update is one of Google’s latest updates. I like many of you have been scouring the Internet for all information about the club penguin update..lol…sorry, I couldn’t resist.
Anyway, from what I have been reading, I am under the impression that it is more of a spam filter than an algorithm update. So now more than ever, content is going to be even more important, along with good link building practices. Some might even go as far as forgoing link building, but venture into creating great content that others will share via social media.
If you think you have a totally awesome site with lots of great content, and have totally natural looking backlinks and you were affected adversely by the Penguin Update, here is the Penguin Update feedback form.
I suggest visiting the SearchEngineland.com post right below, and watch the two videos about the Penguin Update by Google’s very own Matt Cutts.
Other Penguin Update related articles
Anything to contribute about the Penguin Update?
Well I hope your site(s) was not affected to badly by the Penguin Update. If you have some other Penguin Update posts to share, please leave them in a comment below. If you would like some assistance with web development and/or content creation please visit my business site, and contact me for a professional consultation.
Written by Pixelhead on May 10th, 2012 with 25 comments.
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A Lists of Travel Directories and Lists of Travel Directory ListsHow Can Cloud Hosting Impact Your Online Marketing Budget
Posted by Pixelhead
Sorry to tell you, but directory submissions don’t provide a ton of traffic. Don’t expect to see visitors coming from any directory that you submit your site. But what can you expect?
You can expect that the links from these directories should count as backlinks to your site if the directory page where your link resides after being approved is cached in Google. Content may be king, but backlinks are still important.
Niche directories rather than general directories are a much better quality link, so I suggest seeking them out for your niche. Below is a list of travel directories that I have compiled.
Warning: Don’t just submit to Niche directories, but use niche directories as an arrow in your SEO Quiver. Create great content, and remember to use a variety of types of links.
Lists of travel Directories
Rather than go through endless lists and compile my own list of directories, how about a list of other travel directory lists?
Well, that’s my list of travel directories and list of lists of travel directories that I can recommend. I know there are a ton of directories out there with lists of travel directories or lists of general directories with travel categories. I would recommend using the former, but chose wisely when using general directories with travel categories.
With all the changes Google has made and continues to make, I believe its best to use these sparingly.Variety is not only the spice of life, but is the spice of your SEO.
Be sure to read our other posts on Link Building so you will be sure to do your link building right.
Written by Pixelhead on April 10th, 2012 with 33 comments.
Read more articles on Link Building and Travel and Uncategorized.
Free and Easy Tips to Get More ReferralsPenguin Update Articles
Posted by Pixelhead
Do you do a lot of networking?
I have had many networking associates say they have a referral for me, and that I should expect a call from so and so, but the call never comes for one reason or another.
Why do I want to give and/or get referrals?
Looking at the Baldydog.com company client list, I see that the majority of our clients were from referrals. Some were from companies that I have done business with, others where just from old clients who were more than satisfied with our work. So if you want business, you need to be giving and getting referrals.
What is a referral?
Any time you tell someone about a product or a business or suggest to someone that they should use said product or service that is a referral.
When you get a lead based upon a referral, you are far more likely to close the deal than you are if you are cold calling.
Referrals are like votes for your brand. The person who refers you is in essence giving your brand a vote.
Ask my dog above and I am sure he would give a vote for that bone in is his mouth…sorry, I just had to work him in..
Tips to get more referrals.
- Ask friends or clients if they have someone they can refer to you.
- When networking, tell people exactly what type of referral you would like to get. For example, I looking for referrals of marketing companies that do Law Firm marketing so they might list their Law Firm SEO clients with Onlinelegaldirectory.com. I am telling people exactly what type of referral I am seeking.
- Give more referrals. People give referrals to people who give them referrals.
- Develop symbiotic relationships. For example, we try to work with lots of web developers, because many web developers don’t do SEO, but they do have lots of clients that need SEO. Then at other times we have SEO clients that need some sort of web development..its a win win situation.
- Go above and beyond what you promise your clients. Since we always give our clients more than what we promise, they love us, and love to send their friends to us.
How to Give a Good Referral
Having been in a BNI(Business Networking International) chapter, I learned their way to give a good referral. Don’t just give a name or contact info for the referral. A lot of times, what I do is ask the person if it would be alright for my friend to give them a call and find out what the best time would be to get a call. So when I am talking to a person about my buddy Tom who fixes computers, I verify with the person that “I am going to have my buddy Tom of LuckyGeek.net give you a call at such and such a time about your PC.” I prefer not to give them Tom’s info and have them call him. Some will, but some won’t .
Get permission to have your friend call the referral at a certain time. Its like scheduling an appointment. Don’t have the referral do the calling.
Additionally, when you are chatting with someone, a need will come up that one of your associates can fix. Be sure to sell your friends services, so that the referral will be waiting for the call. For my buddy Tom, I tell them I have a guy who fixes all sorts of computers and is cheap, and he has a policy that if he can’t fix it there won’t be a charge.
What to Do When You Get A Referral
- Thank the person giving you the referral.
- Call the referral at the designated time or call to reschedule the appointment if it doesn’t fit into your schedule.
- Build your friend up who gave you the referral(don’t bad mouth them)
- If it leads to business, be sure to reward your friend who gave you the referral with praise, thanks, cash, dinner, or a referral..etc.
How do you give and get referrals?
This may not be what you do in regards to getting and giving referrals, but please let me know if you have any referral tips that you use successfully that I have not mentioned.
Written by Pixelhead on April 6th, 2012 with 27 comments.
Read more articles on Marketing and Uncategorized.
Building Law Firm SEO AuthorityA Lists of Travel Directories and Lists of Travel Directory Lists
Posted by Pixelhead
One of my goals for 2012 is to build Onlinelegaldirectory.com into something of an authority in the niche of Law Firm SEO. That is to say I want it to become a resource that any SEO company that specializes in Law Firm SEO will want to use in their client campaigns.
Creating Law Firm SEO Authority
- redesign/rebuild the legal niche directory.
- establish a regular schedule of submission reviews.
- build the law firm social media network.
- engage others to be involved in the goal.
- Increase revenue for the site that has a decade old domain.
- Develop an associated law firm review blog.
Why invest in this Niche Legal Directory?
As I stated in a previous post, I intend to sell the legal directory, but as it stands it is pretty stagnate. Lets take an inventory.
- It does have a Fanpage and twitter.
- 849 cached pages in Google.
- 264 backlinks found
- 454 listings
What Activities We Do
Within the last year, I did create the Twitter profile and Fanpage. I have been trying to make an effort to find a legal resource that has at least a Twitter profile, to add to the directory. I would then send out a tweet that notifies the site that they have gotten a free 1 year listing to the directory.
Tweeting the links does two things. One it lets the owner know about their listing, and two it helps to get the link cached in Google.
Additionally, if there is an associated blog or Fanpage, I will like them and leave appropriate comments.
What Other activity Can I do?
Do you have any suggestions for activities that I can do to increase the authority of the site?
Written by Pixelhead on February 8th, 2012 with 63 comments.
Read more articles on Goals Setting and Marketing and Uncategorized.
How to choose a reliable SEO consultancy?Free and Easy Tips to Get More Referrals