February 2007

You are currently browsing the articles from Link Building and SEO tips from Pixelhead written in the month of February 2007.

MyBlogLog Favourites(Two More)

I was going through Mybloglog a bit this morning, and found two sites that I remember being on that I would consider adding to my favorites.

 Paulathesurfmom has a blog, Queen of the Surf Pirates, which is a surfing website for this 3rd grade teacher/ mom of twin girls. Some very interesting posts to say the least. I have never seen a blogspot blog set up quite like this one.
 Another Internet marketing community, PlugIm I had been on the site before, and meant to get back to browse, because I noticed that the Plugim pretty cool use of Feeds on the site. Bloggers can submit there feed, and interesting posts can appear on the front page of the site. I got an email this morning telling me about a text-link-contest that the site has going.

If you are so inclined, check out these additional two sites as well as my other favorites, which I have also bookmarked to my del.icio.us favorites.

Written by Pixelhead on February 28th, 2007 with 1 comment.
Read more articles on Blogging and Marketing and Mybloglog and Site Reviews and Uncategorized.

Mybloglog Favorites for the Week

Mybloglog Favorites for the Week. I visited quite a few sites, but only two stick out in my memory. (I am getting quite old and Alzheimer’s does run in my family)

Tamar Weinber The first Pixelopera is a really groovy picture blog by Tamar Weinberg. I found my self browsing through the site for quite a while. Her photos are stunning. With her assistance, I am sure I will be making a new camera purchase in the near future. Oh, thanks for telling me what the EXIF file is and how to locate it.
One Million Love Messages One Million Love Messages is a blog that has a goal to post as it name indicates, one million love messages. Visitors to the site, email a love message that they would like to post. I myself helped them out a little. Lizzie was very delighted. Stop by and read some messages of love, and if you are so inclined, email them a message for the one you love. Here is the link to one of my love notes about or to Lizzy.

I know that there were more sites that I visited, but these were two great sites that I really thought had promise not only for myself, but also for others. I owe you one next week.

Written by Pixelhead on February 28th, 2007 with 3 comments.
Read more articles on Mybloglog and Mybloglog.com and Site Reviews and Uncategorized.

Link Building (partII)

What you need to get started with link building. Please read Link Building part I before continuing.

Keyword phrase list

How do you come up with a list of keywords?

I first look at my site and try and think like my potential visitor. In other words, what would a visitor type into the search bar to find your site? This is a good basic place to start. The next step would be to utilize keyword tools such as:

Keyword research is a very important step in determining your sites SEO, so take your time and do it right. Here is a good Keyword Research post from Lisa Barone of Search Engine Guide.com, if you would like more info on the subject of Keyword Research.

Description Text

When I do link building I usually have numerous descriptions that go with each keyword phrase. I make some standard descripitions out ahead of time and place them in a notepad doc along with the keyword phrases and the urls I want to use. Other SEO specialists that I know, don’t use prewritten site descriptions, but prefer to make them up as they go. This does take a bit more time, but will insure you don’t overuse the same description too many times. These descriptions should not be spammy(use of multiple keywords), use html, or use sales hype. Just describe what a visitor will find on the site.

Keyword corresponding Sub-page urls

Each keyword phrase should have a sub url which can be submitted when deep links are allowed. As mentioned before, not all directories allow deep links. Several reasons for submitting deep links include higher relevance of deep link pages than the home page, and it will also help to get the deep linked pages visited by the search engines, which will also result in these pages as well as the home page showing up for the given keyword phrase. It has been proven that sites that appear in the SERP’s with two pages, get more clicks than those with only one result.

Important things to know about directories and link building:

There are similarities and differences with most directories.
• Most directories have a list of Guidelines you need to follow to increase your chances of having your site accepted into the directory.
• Most directories offer the option to submit your site as Featured or Sponsored, Express for a fee; and Regular or Reciprocal – usually free.
• If you have a budget to work with – choose the paid option, as these links tend to be accepted more often and far quicker.
• When choosing a category to submit to – choose the highest level category that the directory will let you submit to – that is still relevant to the site you are submitting. For example, if you’re submitting a site for breast cancer treatment and the categories you have to choose from are health/ conditions & diseases/ cancer/ breast cancer/ breast cancer treatments. It would appear that the breast cancer treatment category would be the best BUT because it is buried so deep within the directory it probably won’t get picked up by the search engine spiders very often. So, I would submit the site to the cancer category.

Link Building part III will focus on submitting to the best directories, the best categories of directories, and the best way to get listed.

Written by Pixelhead on February 27th, 2007 with 5 comments.
Read more articles on Directories and Internet Tools and Link Building and Marketing and SEM and SEO and Uncategorized.

Link Building

Link building is an integral part of my job as an SEO Technician(one of my many jobs), and the ability to do it correctly is a skill that is can be easily learned, but does take quite a lot of time to do correctly. There are many resources readily available on the Internet about this very topic. So any knowledge that I may have is already out there. So in a series of posts, I shall, with the help of Lizzie Bean, give instructions on the proper way to conduct manual link building, as opposed to using an automated link building program that submits your site to numerous other sites, such as directories, blogs, FFA pages, and link farms automatically.

Manual Link building does take time, but it is well worth the effort. Web masters or site owners should be weary of Link building deals which promise 100′s of links for a package deal. Often times these link packages will submit your site to numerous directories, using one or two variations of the link text or anchor text(the words that when clicked on take you to another site, page, or location on the same page)as well as limited site descriptions. Anyway the worst thing that can happen is your site is it gets banned or dropped to oblivion in the SERP’s, so enough with the warnings here is….

Link Building Part 1

by Lizzie Bean,PixelHead

Link building instructions

The purpose of link building (obtaining links that point to a website) is to increase search engine rankings for specific keyword phrases. You should get links in directories that link to yours or your client’s sites using a variety of keyword phrases that the client wants to rank for in Google as the anchor text of the link.

Definitions:

Directories – websites that are organized by categories. Each category has links to websites that are relevant to the subject of the category.

Anchor text – this is the text that is linked. When submitting sites to directories the Title that is submitted is usually the anchor text for the link.

Submitting a site -the process of filling out the form on a directory that allows the editors of the directory to review the site being submitted to the directory. To submit a site you will need to find a “Submit Site”, “Add URL” or a similar link/button.

Page Rank (PR) – this is a rating system that Google uses to determine the link popularity of a website. PR ranges from 1  10. The higher the PR on a site – the better. To see the PR – you must install the Google toolbar. PixelHead recommends downloading Firefox with the Google toolbar, which can be done by clicking on the icon in the left side bar. PixelHead gets 1 dollar for every sign up. If you have never used Firefox, give it a try, many unique features make it a great resource, all while being much less prone to viruses than Explorer.

SERP- search engine results page.

SEO- Search Engine Optimization deals with making a site so that it will rank well in the SERP’s. Broken down into two basic parts- on page optimization and off page optimization(link building)

SEM-Search Engine Marketing deals with a variety of methods to get your site out there using the search engines via natural search and paid search.

Stop Words-Words that the Search Engines(Google) ignores. Read this Search Engine Watch post about Stop Words for more info about them, and here is a nice list of Stop words.

What you will need to get started:

1. a list of keyword phrases that you want your site to rank for(future post)
2. a list of description text that will correspond to each keyword phrase
3. a list of sub-pages of the site that each keyword phrase can link to WHEN sub-pages are allowed for submissions.
4. a list of directories to submit your site(Google “directory list”) or visit these two resources below.

Read Link Building Part 2

Written by Pixelhead on February 21st, 2007 with 15 comments.
Read more articles on Directories and Directory Submissions and Google and Internet Tools and Marketing and Mybloglog.com and SEM and SEO and Uncategorized and Web 2.0.

MyBlogLog Favorites of the Week

MyBlogLog 3 favorites from the past week.

Randy Random Love the purple guy, visit the site by clicking the dancing purple guy. Then when you are on RandyRandom’s site, click the purple dot and visit cool random sites. Love animated avatars, and this one is one of my favorites. Kind of reminds me of the Blue Man Group, except he is purple.
Luz De Luma One of my favorite Avatars to watch…spent more than several minutes. The Luz De Luma website is not in English, but the photo’s need not be in English. Quite remarkable. Apparently the site has won many awards.
SomKoi Avatar An awesomely exotic blog with some very vivid pictures. Makes me want to take a trip to Spain…hmmm. Visit the Mediterranean Garden Spain Blog and also check out their other two blogs as well, which all tell the story of this couple who relocated to Spain. I am not exactly sure where they relocated from, but I believe by the looks of the Mediterranean Garden blog and their other two blogs, that they made the right decision.

Written by Pixelhead on February 18th, 2007 with 3 comments.
Read more articles on Blogging and Mybloglog and Mybloglog.com and Uncategorized and Web 2.0.

NoFollow Tag

“No Follow” tags are not necessarily a bad thing. Unless of course you are looking for links to improve your search engine rankings by getting links to your site, either one way or reciprocal, then the links you get are pretty much useless if the “no follow” command is being utilized. Many directories that many webmasters submit their sites to use these no follow tags, not all directories but some. It is something that webmasters or anyone who is trying to build a web presence should be aware of when determining a links value. In a number of directories that I deal with, the “No follow” is used in the free submission, but not the paid submissions. I believe it is a good practice for webmasters of directories to disclose the use of them, and many do, but again, not all.
How do I know if a site is using a “no follow” tag?

Are you familiar with the source code function? If you are, go into the source code, do a Ctrl+f(find comand)and type in “no follow”, and click the find button. If it comes up in the code of your link a link like the one you may potentially get, the site is utilizing the” No follow” command. The links are useless for SEO. Don’t waste your time, unless it happens to be a link on a high traffic page.

What you have never heard of the Source code or have no clue how to view it? In your browser, click the view button at the top, go down in the drop menu and click view source. The resulting page is a view of the inner workings of the page you are viewing. You can also get to the source code by right clicking on a blank space on the page, and then scrolling down to the view source link.

Once in the source code follow the instructions in the preceding paragraph to find out if the page is using “No Follow” tags.

What does a “No Follow” tag do?

The “No follow” tag keeps the search engine spiders from following the link.

Search engine spiders, what the heck is that?

Search engine spiders refers to the programs or algorhtyms that the search engines use to gather information about all the sites out on the Internet. It isn’t really a spider as in the little critters that crawl into your mouth while you sleep.

Why use a “no follow” tag?

  1. There may be a file that is on your site that you may not want spiders or search engines to visit, similar to a robot.txt, it will keep spiders out of secured areas of a site.
  2. Blogs use them in there comments section links to deter spammers. This is a relatively recent standard tool for blog owners.
  3. It has also been implemented by wiki’s including Wikipedia – to prevent the deluge(oh I love that word) of spammers looking to increase their search engine rankings with a highly valuable link.

Thanks to Lizzie Bean whom I consulted with on this post.

Written by Pixelhead on February 14th, 2007 with 8 comments.
Read more articles on Internet Tools and SEM and SEO and Uncategorized.

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