Does Twitter have any Google Juice?

Posted by Pixelhead

I was just doing a post on The Travels of Lizzie Bean, about one of our favorite sandwich shops, Eve’s Lunch from Eves Lunch Sign Norristown, PA, which is currently closed and due to reopen at another location sometime this summer.

I had been trying to look up the site by typing in the name of the restaurant, Eve’s Lunch, but was unable to find the site because they use the url of the site in the title tag, and not the actual name of the restaurant. Google Eveslunch.com and it does show up thankfully. I actually tried to get in touch with them to so see if they would trade SEO for Zeps(yes the sandwiches are that good) I tried calling the number listed on the site which directed me to a voice mailbox that was full. Emails resulted in bounced back messages. I have given them two links and a stumble, so maybe they will eventually be found for their name.

Anyway, back to Twitter. So I did a Google search for “Eve’s Lunch” without the quotes, for which there were 2,270,000 pages in the results. The Tweet “On way to Eve’s lunch for meeting” was at 8. I then used quotes and the Tweet was 7. Then what really shocked me was that when I used the phrase “allintitle:Eve’s Lunch”, I expected the Twitter Tweet to be nowhere in the SERP’s, but it was at 6.

It would seem that the home page of Twitter which has a current page rank of 7, is passing the juice on to individual tweets. However, the juice is not able to be passed on to links on a consistent basis because the url is frequently rewritten as a shorter url by the tinyurl.com url rewrite program that is being utilized.

So since it seems that the first twenty or so characters are being used in the title of the the Tweet. What came up in the title tag for this particular Tweet is “Twitter / Adam Donkus: On way to Eve’s lunch for m… ”

So Does Twitter Have Google Juice?

So if you are going to try and use Twitter for the purposes of SEO( I use it for its social aspects only) make sure that you put your keywords at the beginning of the Tweet, and in the first twenty to thirty characters. I counted 50 characters from the fist T in Twitter to last dot.

But in the end, it probably will not help out your individual sites SEO, but if it shows up in the SERP’s, it would be nice if the url of your site followed shortly there after, even if it is rewritten as a tinyurl, so that any Googlers who might click the link, might also then click the link to your site.

The answer to the question is yes, Twitter does have some Google Juice, but the more important question is, does it pass it on for purposes of SEO? I for one don’t think so, but I could be wrong.

What do you think? Do you think Twitter could play a role in your SEO or SEM?

Written by Pixelhead on July 16th, 2007 with comments disabled.
Read more articles on Google and Marketing and SEM and SEO and Twitter and Uncategorized and Web 2.0

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Ed Kohler
#1. July 16th, 2007, at 10:35 PM.

The links aren’t nofollowed, so it probably helps a tad. Also, I’ve noticed that twitter links can boost Technorati authority.

Pixelhead
#2. July 17th, 2007, at 12:47 AM.

Hey Ed, that sounds like two good reasons to use Twitter. I had not even thought of Technorati.

Shawn
#3. July 18th, 2007, at 3:21 AM.

I’d have to agree with Ed. With the links not being nofollow I’d guess it sends a little juice some way or another, but I wouldn’t have thought of Technorati. I was thinking that overall it wouldn’t be worth the time b/c of other methods that you know without a doubt can help positively impact SEO. HOwever, now as i keep thinking about it, it might just have a direct &/or indirect impact that is well worth it. I know that I am going to look into it some more & that I do know for sure…LOL…

By the way- Great blog. You give some very good points to think about and helpful information. I just came across it today, but will continue to check back now..

Pixelhead
#4. July 18th, 2007, at 11:29 AM.

Shawn,
Yes it is well worth it. If anything just because it will show up in the SERP’s and can allow you the site owner to direct the eyeballs to your worthy site.

Hope to see you back.
Adam

CristianR
#5. August 4th, 2007, at 5:28 PM.

Although I’ve used Twitter , I never thought of this before . Pretty impressive article and well written .

Pixelhead
#6. August 4th, 2007, at 7:42 PM.

CristianR, I really think there is something to these microblogging sites. I was just reading another post, that the writer was comparing his twitter account to another, saying that one had a pr4 and another had pr5. Guess I better build a few good links to my twitter account to get its pr up.

Cyndi
#7. May 24th, 2009, at 12:41 AM.

gonna take a closer look around your blog – I am learning tons. Would really like information on pr and the best ways to increase it. We have what I think is a great site – have a fair amount of traffic – and google all but ignores it. Wondering if adding the site url (shortened anyway – the site name evolutionezine.com eats up my 140) will do us any good?

My expertise is Energy Healing , Spiritual Counseling, and People – once I combine that with some of what I am learning here – wow – having fun with that visual…

thanks again

Pixelhead
#8. May 24th, 2009, at 1:38 PM.