Do You Use Yellow Book?

Posted by Pixelhead

Yellow pages are in most home in the US, but to tell you the truth, I have used them maybe once or twice in the last seve Yellow Books ral years. I actually had no idea where they were located in the house, and we actually have both a 2004-2005 Yellow Book and an October 2006 Verizon Yellow Pages.

Thanks for answering the questions in advance. Look for “Yellow Book Now that Has Authority” this week.

Loading…

Written by Pixelhead on September 28th, 2008 with comments disabled.
Read more articles on Marketing

Building Law Firm SEO Authority (February 8th, 2012)
How to choose a reliable SEO consultancy? (January 25th, 2012)
SEO for Rotary Clubs (September 18th, 2011)
Local Search Sites – Add MapQuest.com to the Local Search List (July 6th, 2011)
Gowalla & FourSquare not Gowalla Vs FourSquare (February 10th, 2011)

23 comments

Comments are now disabled for this article, thank you for your participation. Read the comments left by other users below, or:

Subscribe to the comments on this article (RSS)

christine
#1. September 28th, 2008, at 2:47 AM.

For a long time, I kept my yellow pages in case the internet was out and I needed a number. Now that my cell phone has internet access, I don’t need the yellow pages for anything.

Pixelhead
#2. September 28th, 2008, at 3:44 AM.

I hear ya Christine. I am pretty sure Yellow Book knows this too.

JBO
#3. September 28th, 2008, at 1:26 PM.

We have a similr thing here in the UK = though I think these days the interent is used far more. However I think that older people tend to still rely on it more.

This is why I have chosen to advertise my computer repar business in the local yellow pages – as this is where I will get a lot of business – hopefully

Wayne
#4. September 28th, 2008, at 4:36 PM.

Interesting, you used Google Docs to make that survey? I’m going to have to check that out.

As for the Yeller pages, why? With all the online lookups you can do, is Yellow Pages even viable?

Pixelhead
#5. September 28th, 2008, at 10:40 PM.

JBO, yea when the demographics of your target audience are older, using the yellow pages is not entirely a bad thing. And if your computer is on the fritz, you might not be able to use the Internet to find a local computer repair shop. I think in your situation though, satisfied customers will be your best bet for advertising.

Wayne, I was looking for a reason to use the Google doc questionnaire. It was actually pretty easy. You might want to do a tutorial on it.
As for the Yellow pages, I do have my reasons…about 300,000+ searches worth..

Tim McMahon
#6. September 29th, 2008, at 4:05 AM.

I use Yellow Pages all of the time. The internet isn’t very complete for local shopping. I know plenty of great contractors who don’t have web sites but have ads in the Yellow Pages. I’m not throwing mine away. I use the internet for info, but I shop out of the book.

Tertius
#7. September 29th, 2008, at 9:04 AM.

Where I stay we have more trouble to find all of the contact information we need online (South Africa). But we have a 411 service that’s much quicker IMO.

And looking for someone to come and do something around the house that you need help with? Ask a friend for a recommendation!

Norhafidz
#8. September 29th, 2008, at 10:53 AM.

I can’t remember when is the last time I use yellow pages.

Nicole Price
#9. September 29th, 2008, at 3:51 PM.

More than me, my parents tend to use it. I however do use it on and off.

Wayne
#10. September 29th, 2008, at 6:56 PM.

I can agree with you if that is the number! Oh all right, I’m going to look into both those things now…lol

John
#11. September 30th, 2008, at 6:02 AM.

Nobody uses yellow pages nowadays.It has become an old fashion using them.They just occupy space in our house.Everybody have now started to use the internet for finding numbers.

JBO
#12. September 30th, 2008, at 1:31 PM.

Pixelhead: I hope so! I think word of mouth for this is by far the best advertising there is! just hard to get it all started!

Pixelhead
#13. September 30th, 2008, at 3:24 PM.

JBO, more than one successful marketer has used two methods for increasing customer referrals. First you should ask for referrals and second you should give incentives for giving referrals such as deep discounts and the like.

bridal jewelry
#14. October 1st, 2008, at 8:20 PM.

I never used these yellow pages…had one but only lifted it…god its too heavy.

http://www.xaxe.com//bridal-jewelry-c-58.html

Michael Instant Cash
#15. October 1st, 2008, at 8:39 PM.

Hah, great post. I haven’t used a yellow book in probably a decade. It still cracks me up to see older generations use them (to be honest). The internet is so much more efficient and useful.

Paul
#16. October 1st, 2008, at 9:17 PM.

I have a phone book at my home and now that I think about it, I wonder why I even have one delivered… I am always plugged in and the internet has all the information that I need.

Roger Hamilton
#17. October 2nd, 2008, at 3:45 PM.

To say the truth, i seldom use yellow pages. However, it is very useful in case of emergency. Personally, i prefer the internet yellow pages, it is convenient and easy-to-use.

QuickPWN
#18. October 3rd, 2008, at 9:11 AM.

I’ve never used the Yellow Pages, but I agree with Roger, it’s good for emergencies. Google and Craigslist are easier for me to find whatever I need.

JBO
#19. October 3rd, 2008, at 10:46 AM.

Pixelhead: Great tip – I have certainly been asking for referrals and generally leave business cards with them – I hadn’t considered offering incentives. I must implement this! Cheers!

Eva White
#20. October 9th, 2008, at 8:52 AM.

I can’t remember the last time i used it. Most often i get my info off the net.

Goran
#21. October 9th, 2008, at 12:47 PM.

I use it occasionally to find new business to target as we know that they don’t get that much business and the web will do so much better for them. But do find a tel number or a company hahahaha.

swap market
#22. October 12th, 2008, at 7:58 PM.

I put my yellow book in intrenet it is very easy and userfull it all on like fingertips (to be honest). today internet is so much more efficient and useful.

Term Paper
#23. April 2nd, 2009, at 5:19 PM.

I’ve never used the Yellow Pages, but I agree with this article, it’s good for emergencies. Google and Craigslist are easier for me to find whatever I need. I use the internet for info, but I shop out of the book.