Social Media Optimization Video

Posted by Pixelhead

Social media optimization or SMO is a relatively new area of marketing. It involves the use of the social media to market a site, be it a blog or an ecommerce site. Social media is a pretty broad category and can mean community blogs, forums, micro-blogging, and social bookmarking sites like Digg. The video below is by no way a complete guide for Social Media Optimization..I’ll have to work on a series of Social Media Optimization videos for that…

Social Media Optimization Video Review

This post is brought to you by the Jagdirectory, a premium web directory. This link building video is more of a Social Media Optimization video than an SEO video, but I am still going to classify it as an SEO video because if used correctly, social media can get you a ton of one way links. Using social media sites such as community blogs, social book marking sites like Digg, Stumbleupon, and Mixx can send a lot of traffic to your site. Sites that are not blogs can also be optimized for the social media. For an ecommerce site, this could be as simple as putting social media book mark buttons on the page or having a share this statement at the bottom of the page with a button like this . Get your button at Lots of Stumblers and other social media users like to pass on hot sales, so make it easy for them to pass on your sale info.

Link Bait Example

Your site could do a top ten article in your sites niche, like this top 10 Halloween Insurance Claims article. I don’t see any Social Media buttons on the page, but I know this article received more than a few stumbles. I believe I actually came across it on one of the social media sites, so it is definitely a good example of link bait.  If it had utilized some social media buttons, the article might have even gotten more than four reviews and 32 Stumbles.

Second Tier Social Media

Next, use second tier social media sites to bolster the primary social media sites. Second tier social media sites are sites that are more closely related to your particular niche. Check out Steven of Vandelay Website Design’s blog post about using second tier Social media networks to create a “domino affect with traffic”. Here is a post on his other blog that lists over 200 Social Media sites, broken down into particular niches.

Link Building Nuggets

  1. Use Social Media bookmarking buttons.
  2. Develop and use Second Tier Social Media profiles.

This post should serve as an intro to using social media. Each social media site in itself takes a bit of getting use to and developing a network on each one takes a good amount of time. Time that you should find is well spent. How is your Social Media marketing doing?

Other SEO Tip Video Posts

  1. Link Building Tip #1
  2. Link Building Tip – Using Stop Words
  3. Link Building Tip – Use Variety
  4. Link Building Tip – Avoid Site Wide Links
  5. Link Building Tip – Deep Linking
  6. Link Building Tip Video – Create Keyword Rich Content
  7. SEO Tip -Video Optimization
  8. Optimizing Your Photos

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Written by Pixelhead on November 6th, 2008 with comments disabled.
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Get your own gravatar by visiting Steven Snell
#1. November 6th, 2008, at 10:27 PM.

Thanks for the links Adam. I have been using social media for over a year and it has definitely been one of the biggest factors in the growth of my blogs.

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#2. November 6th, 2008, at 10:37 PM.

Great post and video. There’s something about video that just hooks you. You don’t really here the term “optimizing” for social media even though smart bloggers do it. I like it. lol

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#3. November 7th, 2008, at 2:26 AM.

nice tips, I still optimizing my blog with social bookmarking and blogwalking

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#4. November 7th, 2008, at 2:47 AM.

Social media is a major key to marketing online these days. I really should do more to build my social media presence. Great tips!

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#5. November 7th, 2008, at 9:44 AM.

Yes, another alternatif for getting traffic

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#6. November 7th, 2008, at 9:58 AM.

Great tips. Thanks for sharing. I’m using already social media to optimize my blog for the search engines. I spend about an hour per day for this marketing strategy and it boosted my blog from page 4 to page 1 in Google.


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#7. November 7th, 2008, at 11:13 AM.

I have seen many blogs and sites that are particularly optimized and only relay on Social Media promotion. Their main goal is to get listed on front page of social media sites like digg, reddit and others are, and when they have success they get really big number of visitors. What i have noticed, that as a sub effect, comes high page rank and serps as their inner-pages are linked from social sites. So it is something to have on mind when doing seo, because it would be waste of opportunity not to have at least those social media buttons on site.

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#8. November 7th, 2008, at 9:04 PM.

Really pay attention to what Pixel has to say, he has stumbled a post or two of mine and has brought with him tons of visitors. The man knows what he is talking about. :)

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#9. November 7th, 2008, at 10:04 PM.

SEO is an interesting topic that I’ve just encountered and I really appreciate your great advice here, Adam. Looking forward to becoming a blogger one of these days.

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#10. November 8th, 2008, at 1:55 PM.

Allan, I am looking forward to becoming a blogger one of these days too. I try to learn something new everyday, because there is always an area that I could benefit from developing skills.

Paul, thanks for the kind words…you are the Real Estate blogger for sure…woot.

Jon, SM traffic may not be the stickiest, but it can provide a lot of traffic, that will eventually provide your site with more than a few qualified visitors.

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#11. November 9th, 2008, at 5:00 PM.

I am having trouble with the sound? I tried the video at viddler too? I am using Firefox 3 on a mac and my sound is working for other videos – is it just me?

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#12. November 10th, 2008, at 4:08 PM.

I think also getting on the social train can give you quality backlinks because so many people are coming across your site.

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#13. November 10th, 2008, at 8:53 PM.

Thanks so much for the inspiring info, I have been struggling with social media for some time never getting anywhere :(

The second tier media and good list type content may be just the combo I need to see some results. It can be so discouraging some times after working so hard on content and then get 3 Digg’s.


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#14. November 11th, 2008, at 10:59 AM.

Very interesting, I wanted to embed this video on my blog too, but it’s not supported on my platform. Dammit!

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#15. November 12th, 2008, at 2:59 AM.

I need to figure out how to get my site listed in those lists like “over 200 social media sites”. I suppose it just takes time and brand marketing to get there…

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#16. November 18th, 2008, at 9:23 AM.

Social Media Marketing is the fastest growing and most important marketing any business can do.Along with videos or graphics images and tags.

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#17. November 26th, 2008, at 12:15 PM.

Social Media Marketing (SMM) is a Fast, Convenient and Inexpensive way to execute online marketing that targets relevant people who are using social media based websites, such as, social community websites, social bookmarking websites, Video networking sites.

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#18. November 26th, 2008, at 12:20 PM.

Social media optimization (SMO) is much like organic search engine optimization (SEO). To implement SMO, we have to make changes to existing content, site usability, navigation and information architecture to make it easier for visitors to interact with our content and to help virally spread it through the social web.

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#19. November 29th, 2008, at 4:24 PM.

I always think that SEO is really an interesting topic and you have posted it so well. Wow!! That’s a great advice by you. I really appreciate it. Great tips. Thanks for sharing.

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#20. November 30th, 2008, at 1:00 PM.

Hmm.. looking forward to the growth of SMO. Thanks for the tips!

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#21. November 30th, 2008, at 10:30 PM.

Nice tips..thx. Some I didn’t know before.

I use also ‘Bookmarking Demon’ for social bookmarking my sites on severel hundres sites and creating on auto accounts.

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#22. December 5th, 2008, at 11:06 AM.

I really like the sound of the second tier social bookmarking sites, it sounds like a good way of driving a better quality of traffic to a site. I will investigate…

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#23. December 8th, 2008, at 7:19 PM.

Great tips and video.sure i came to know the importance about the social marketing.From this video i understand that Social media is a major key to marketing online now a days and social Media Marketing is the fastest growing and important marketing any business can do.Thank you.

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#24. December 8th, 2008, at 7:21 PM.

Great tips and video.From this video i understand that Social media is a major key to marketing online now a days and social Media Marketing is the fastest growing and important marketing any business can do.Thank you.

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#25. December 16th, 2008, at 3:52 AM.

Nice video showcase and I just love these simple common sense tips that actually work when brought into play. Great resource here guys.

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#26. January 8th, 2009, at 8:58 AM.

The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there is some type of interaction on the part of the person advertised to, and there is. But, it is not conversational. Instead, the advertiser wants you to interact with their campaign in a specific set of steps. Following the call to action and visiting a website for instance. It’s the push to make you do something. Live this image. Buy this now.

Social Media Marketing is just the opposite. It’s the pull of the tribe. The tribe already has your trust so the actions they take are ones you align with. On a larger scale, it’s the allure of belonging in the group as you take action together. “I am doing this so why don’t you do it with me?” On an individual level, the attraction is to behave the same way to get the same results that benefits your fellow tribeswoman or tribesman. “She looks hot! I want to look hot too. I want to go to her hairstylist” and you do. Social Media Marketing uses the power of attraction.

While advertising tries to use the same tactic, with a billboard for instance, of a gorgeous woman telling you the benefits of the salon, it doesn’t have the same impact because it’s pushing you to go. It is not pulling you in as a trusted friend. Your friends have your best interests at heart and advertisers do not. Social Media Marketing is based on building trust and that foundation will make Social Media a dominant player in Marketing.

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#27. March 18th, 2009, at 5:05 PM.

Lot’s of good insights here. Still surprised by how many online marketers still don’t seem to think about SMO, just makes since. Like anything else, effective promotion takes thought.

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#28. March 20th, 2009, at 10:26 AM.

In marketing field this is the first time i heared about this topic and am really impressed while reading this topic and still now i didnt see the any article with videos so this is the different way of approach to attract with people.