This past week we were in Chicago for OMS(Online Marketing Summit) which we both enjoyed tremendously, and would highly recommend anyone who has an interest in online marketing attend. This is not going to be a thorough review of OMS, as we are getting ready to fly out in several hours.
We also just had our main business site BaldyDog.com redesigned. Stop in and check it out and let us know what you think about it.
There will be a ton of changes happening on that site in the upcoming weeks to include the installation of a new SEO Blog. WordPress is installed on the site, but it has zero activity and just the basic template.
Looking at the newly designed BaldyDog and let us know what you think of the new design. Do you have a groovy WordPress template that you would recommend we use?
My favorite pieces of swag include the two bags and the social media map.
60 SES NY Notes
(skip to the end–its all bs)
I forgot to bring a decent notepad to write on so I had to use the crappy pads provided by GlobalCollect…every page came off of the pad and my notes got hopelessly disorganized. Lets see if I can make them into something that could be of use to someone else besides me:
Everyone was giving out the Twitter profile @joshGerzema @lisabarone @Storyspinner @chriswinfield @DaveSnyder @milestonemktg @aimclear @converseon @webmomma
Do to the economy, hot markets include Couponing which is up 300%, cragislist is up 100%
Check out the book “The Brand Bubble”
Zappos is doing a great job of using SM.
Youtube has the 2nd largest search engine.
Facebook pages vs Groups
Microblogging vs Forums
Flickr groups vs Wikis
Tailor content to give
Decide where you will play- find out where your consumers play
Don’t be afraid of niches
Set measurable goals
use an analytical approach to measurement
You get what you give
Don’t drop SEO and PPC for SMO
Your SMO strategy is not the same for everyone…number 11 might relate to this
Create a brand for your Social Media profile
Define architecture of your blog.
integrate Social Media profiles with your blog/site
Ground Swell? ( my crappy pen was giving out here, so as bad as the notes were, I had an even harder time making sense of them).
Join communities and participate
Find niche sites to network with, that can work with your site.
pick partner sites that relate to your niche
basic keyword research
@thenegotiator priceline.coms twitter.
Define your goals and measure
Beth Harte 4 views of Social media
Social media news release
Social media & news Releases– Best Friends forever
Rod Key – Conversion Funnel
need to infuse SM
Listen what is being said - who is involved?
Organize- Engage- Measure/optimize
Listen- use Google alerts
Conversation mining on forums and social search engines- twitter
If you are only attending the last day of SES, since the vendor area is done the second to last day, you need to go sometime before the end of the 2nd to last day to get the good SES swag. A 700 dollar swag bag was the highlight of SES NY.
TPO or Twitter Profile Optimization, is a term I coined this morning at 3am. I see in the SERP’s(Search Engine Results Pages) there are sites that appear for the phrase, but I will take credit for the TPO and actually defining it.
TPO Could actually be a career much like SMO(Social Media Optimization), which it could be niche career of as well.
Set up Twitter profiles for companies and individuals to include registering and tweaking the profile page.