Adding a Business to The Google Map
Posted by Pixelhead
Today, Google released the Google Local Businesses Center which gives businesses that advertise on the local level some pretty impressive tools to track their web traffic. With these great tools that Google gives you, your business does not even need to have a website to take advantage of this free service.
Have You Submitted Your Business to Google Local?
Submitting your site/business to Google Local is really an easy task. Start by visiting the previous link.
You will need to have a Google Account,which includes a free gmail account. If you don’t have one, this is really easy to set up as well…you will need a pre-existing email account to sign up for a Google account if you don’t have one already.
How to Add Your Business to The Google Map
So you now have a Google account. The next step in getting your site/business listed on the Google Map is to visit the Google Local Business Center and login with your Google account login info.
Then click the “Add new listings” link. You will then need to fill the form out which includes your location to include country, business name, address, city/town, zip for US, main and alternate phone numbers, mobile, fax, and TTY/TDD. You will then need to put in an email address. If you have a website, I recommend using an email with your domain instead of a free email account. You then have the ability to put in your business website url. Next comes your business description. Be short and concise giving a good non-sales like description. (200 Char max).
Next will come the categories. Prior to doing this, I am going to recommend that you do a bit of keyword research using the Google Adsense Keyword tool to see which of your keyword phrases get the most traffic. So for the Earth-in-Hand Landscape site local profile, I used “Landscaper”, “landscaping”, “landscape contractor”. That way when someone types in “Landscaper Easton, PA” my friend’s website will be on the local listing section.
Important Step in Listing Your Business on the Google Map
For your categories, use the broadest keywords that get the most traffic.
The rest of the process of adding your business is pretty easy and straight forward. Your Google Local Profile can include up to 10 pictures, and 5 videos…I suggest adding as much as you can.
To move your site up in the local listings, encourage your patrons to give your profile a rating. Reviews on local sites can also help.
Below is a video that Google put out for business owners…check it out.
Do you have your Google Local profile up?
Update on 10/6/2010: You now can add your business listing to the Google Map, but you will do it through “Google Places”. The process is much the same as it was when it was the Google Local Business Center.