September 23rd, 2009

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Cherry Mash Needs SEO

On the way home from my recent trip to Amarillo TX, I discovered Cherry Mash, which is a very unique candy that is only available in the mid west at this point in time. I made the Cherry Mash video below to get the word out about the tasty candy that has an almos cult like following in the mid-west.

Thanks to Chris the Video Production intern for filming the video and whose video skills far out way my own. I am sure Chris was not satisfied with the quality of the video, but I have a policy of only doing my home made videos in one take, after all I am only an amatuer.

Cherry Mash Needs SEO

Looking at the CherryMash site, I realize the candy site is a bit dated, but I also noticed that they have a PR5 on the Cherry Mash History page, and they also rank well for a few of their target keywords.

CherryMash.com Stats

Why is CherryMash.com a good Candidate for SEO

Cherrymash.com is has a really high PR, and is somewhat of an authority in the candy industry, having somewhat of a cult following. It seems to be a candy that you either love it or hate it. Those who love it, it seems often have a hard time locating the cherry flavored candy. I read online that they often have recipes that involve Cherry Mash as the primary key ingriedent.

Since it does have such a high PR and is over 8 years old, it would respond well in the SERPs if it were to undergo an SEO campaign.

To get a larger portion of Candy market share, they should expand their internet influence to other keyword areas.

Have you heard of CherryMash?

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by Adam Donkus

Written by Pixelhead on September 23rd, 2009 with 44 comments.
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