Cherry Mash Needs SEO

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#1. September 23rd, 2009, at 9:46 PM.

Why is CherryMash.com a good Candidate for SEO – I think he can be one of the biggest gurus in SEO. Everyone can be, it is a matter of time and learning. Same with CherryMash.com.

Wow, great post dude.

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#2. September 23rd, 2009, at 11:09 PM.

Hmm… checked out the Chase Candy site. Kinda disappointed to see that there are no photos of Cherry Mash. Though there are photos of the other candies they make.

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#3. September 24th, 2009, at 4:29 PM.

Hi there,
I think nobody expert in seo because its very funny work while its updation is very stranger.

Paul
#4. September 24th, 2009, at 5:01 PM.

If they have a good following in the mid-west they should update and do some SEO for their site to “extend the trend” Ha that could be part of your pitch to them… Hey CherryMash you need to extend the trend and go nation wide with your delicious candy! lol I will be your pitchman lol

pavankumar
#5. September 24th, 2009, at 5:46 PM.

Thanks for the information, i checked out chase candy site. There are no photos as expceted, kindly update them

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#6. September 24th, 2009, at 5:57 PM.

yes there should be some photos

Alex Jenkins
#7. September 24th, 2009, at 6:19 PM.

I love how you break down the analysis of why they would respond well to SEO. Is it in particular because their Page Rank is already high? What would you suggest if their page rank had been lower, such as a 2?

Minnesota Attorney
#9. September 26th, 2009, at 2:33 AM.

I love how you take experiences from real life and investigate them from an SEO perspective.

I live in Minnesota and have never seen Cherry Mash. Looks tasty.

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#10. September 26th, 2009, at 4:56 PM.

Really, I find many high qualified company do not keep their appearance in the internet. Simplicity that does not represent the sophisticated product.

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#11. September 27th, 2009, at 5:28 PM.

Moving CherryMash higher in the SERP’s might be easier if they start by focusing on local directories for the MidWest, such as Yahoo! Local, Google Maps, etc. That would allow them to build on their local success and begin developing links for national searches as well.

Mike (Dallas)
#12. September 28th, 2009, at 12:41 AM.

I to checked out the Chase Candy site. I am disappointed to see that there are no photos of Cherry Mash

Matt Wassmer
#13. September 28th, 2009, at 2:48 AM.

I have enjoyed Cherry Mash candy forever, having grown up near Kansas City. I have had one in the fridge for two years now (the last time I visited back home). I wish they would go nationwide!

Broken Bow
#15. September 29th, 2009, at 8:14 PM.

I have never heard of Cherry Mash. Does it have a soft center?
I think a more up to date website with some beautiful photos of their products would help.

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#16. October 1st, 2009, at 6:08 AM.

it would probably require a lot more time to achieve the same results. Also, due to the high PR, other sites are always much more willing to link to them.

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#17. October 4th, 2009, at 9:26 AM.

You are right about they should expand their internet influence to other keyword areas. but how to find other keyword areas, using Google Adwords Keywords ??

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#18. October 5th, 2009, at 9:51 AM.

I’ve got a notoriously sweeth tooth, and am glad that Cherry Mash Candy is not available in my neck of the woods, as I wouldn’t be able to control myself with the stuff!

From an internet marketing perspective they are in the pound seats too, and a bit of link building and on page optimization will really boost them big time.

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#21. October 6th, 2009, at 6:02 PM.

How much does site maturity impact SEO? Should I register my site before it’s complete for SEO purposes?

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#23. October 9th, 2009, at 8:13 AM.

Does anyone know where I can find cherry mash in Texas…close to Austin? I saw this on the food network and it looked really good. It’s peanuts, cherries and chocolate. It would be a great Christmas gift. Thanks!

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#24. October 9th, 2009, at 11:04 AM.

Great post! I am very new to this topic.I got some knowledge on SEO, I have gone through Cherry Mash History page it has page rank 5.So that I understood that PR gives a value to any page. Thanks for sharing this post.

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#26. October 11th, 2009, at 10:16 PM.

I myself do not like cherry mashes but my mom loves the and it is like you said it is either you love them or hate them.They are a unique candy tho. I would encourage anybody that have not tried them to do so.

From an seo stand point i myself would think that the page would not be to hard to optimize plus if the company is wanting to grow advertising on their behalf would be great for them.

Johnny
#27. October 13th, 2009, at 4:27 AM.

The website has a high PR because it was created a long time ago. A lot of people seem to forget about the aging factor when it comes to google

Anyway, yes it should be easy to rank high with a site like that on google

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#28. October 13th, 2009, at 7:10 AM.

Thanks for sharing the mental analysis that you go through to determine whether a site is a good candidate for SEO. The years of authority issue is not something that is easily overcome. Only time can change that, but we can work on everything else!

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#29. October 13th, 2009, at 10:15 AM.

Nice and informative impressive video I’ve got a notoriously sweeth tooth, and am glad that Cherry Mash Candy is not available in my neck of the woods, as I wouldn’t be able to control myself with the stuff!.

Minnesota Attorney
#30. October 13th, 2009, at 3:34 PM.

I am amazed at how many old companies have failed to SEO their site.

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#31. October 15th, 2009, at 10:50 AM.

Interesting article! Good to see an SEO example on an existing site.

Can you give an indication of which tools you recommend to generate the stats such as searches per month, backlinks etc? I rely on the backlink reports from Yahoo as they seem to be the most comprehensive?

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#33. October 18th, 2009, at 10:42 PM.

Your analysis of the Cherry Mash site is spot on. I can’t stand it when purported “SEOs” analyze a site and make useless recommendations (in the overall scheme of things) like adding more content. Everything comes down to backlinks. That’s how you get ranked for a term that will turn a profit.

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#34. October 19th, 2009, at 8:09 AM.

The website itself doesn’t look good. This website need web designer more than SEO expert. However, I know some of the website don’t need SEO. because they don’t targeted the visitors of the website. Website only for online brochure.

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#36. October 21st, 2009, at 2:53 PM.

Of all the topics surrounding the web, there is one which tops the list from a marketing point of view and it’ s Search Engine Optimisation (aka SEO ). It is indeed one of the most important levers for bringing traffic to a site. I can barely think of a Marketing manager I have bumped into in the past 18 months who isn’ t obsessed with the fact that his products will or will not show in search engines. This is obviously a valid request and a lot of expectations are set on the improvement/ optimisation of web pages to be more search- engine friendly, and a lot of pressure is put on web site owners like yours truly. There is nothing wrong with that though, I believe it all boils down to getting the right explanation across to our managers and explaining what SEO really is and isn’ t about. In essence, it’ s not about cheating; on the contrary, thinking that optimising your site for‘ free products’ when you sell expensive products is not only daft, it’ s pointless. So I won’ t take any of your time debating on whether SEO is cheating because it’ s not. Or at least it’ s not a side of the business that I’ m interested in.

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#37. October 21st, 2009, at 11:27 PM.

I used to love a good, old school Cherry Mash when I was a kid. Throughout my travels I have found a lot of mom and pop style stores that still carry them, and I always stock up. I liked lookign at the Cherry Mash website, though I totally agree that it needs an overhaul. It has a unique, throwback feel that could still be preserved while applying more modern aesthetics, accessibility, and marketing techniques into the sites design. Even something as simple as a user board or forum that would allow fans of the candy to swap stories while at the same time increasing the site’s web (and SEO) presence would be a nice addition.

Techgirl Somer
#38. October 30th, 2009, at 8:23 PM.

If it has a cult following someone should create an iPhone app that finds stores where Cherry Mash is sold. Is it so popular because it is so hard to find or is it that good? It sure looks good in that video!

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#40. November 2nd, 2009, at 8:51 PM.

Huh, there are niches that I would never consider that are brought up every day. Its great to think of new markets and ideas, but I have to say that Cherry Mash looks good.

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#41. November 3rd, 2009, at 10:35 PM.

Every website is a good candidate for SEO But if you have 8,5 years old domain and start too aggressive SEO campaign you risk the over optimization penalty. It would look unnaturally if you build 96 links in 8,5 years and now you get the same number of links in a few weeks.

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#42. November 9th, 2009, at 10:55 AM.

So, were you able to land a CherryMash contract? Do you know if they’re moving forward with SEO? And as a side note, it’s probably best not to show the product shot with the CherryMash sliced open. It doesn’t look very appetizing!