Does Steve Carell Love Hooters?

Minnesota Attorneys
#1. October 13th, 2009, at 10:10 PM.

I think this type of advertising is effective. I personally get tired of blatant advertising but what else are they going to do with TIVO…I guess that’s why I don’t watch regular TV anymore. Funny post!

Paul
#2. October 14th, 2009, at 11:12 PM.

The office is one of my favorite shows on right now. The character Michael on the show cracks me up when he is in their restaurant.

Paul
#3. October 14th, 2009, at 11:12 PM.

That’s what she said!

Carros Equipados
#4. October 15th, 2009, at 9:10 AM.

I think this kind of advertising is even more effective than T.V. commercials. Especially because this is someones opinion (even if he is getting paid…) and not just the “brand” telling us how awesome they are! Am I right?

Michael Frost
#7. October 19th, 2009, at 12:18 PM.

Compared to any form of advertisement, I find this one as the most effective. Testimonials from other people really count when customers make their choices.

Living With Crohns
#8. October 19th, 2009, at 12:48 PM.

Michael Scott talks about Chili’s too, like when they host the Dundies there. There’s gotta be some reason why they use actual restaurant names instead of making up their own for the show. By the way, did you say David Koresh instead of Steve Carell in the video? It sounded like it to me… two very different people haha.

Car Rental Auckland
#9. October 19th, 2009, at 1:00 PM.

Hey Pixelhead,

I am sure you would know this. Nowadays corporate interactive agencies and ad companies are welcoming these type of ads. Have you seen the ads that air on TV for dove, maggi.. etc.., Infact they had a competition which goes like this. Shoot a 30 sec video and say how much you love their product and send it to them, if its pleasing and excellent then it will be aired live on tv.. So I think you should find the agent of hooters to get your video aired All the best.

Buenos Aires real estate
#11. October 21st, 2009, at 2:13 PM.

Great video Pixelhead, I bet they didn´t pay fot the add

House Leveling
#12. October 22nd, 2009, at 12:23 PM.

Ah Branding….the old trick. Sure this is effective, that is why they have been doing it for years. Imagine if they tried to make up some dumb name for a quasi Hooters restaurant, it wouldn’t be relevant or valid. Branding, when done right, can spice up TV and give it a sense of validity in that it uses real world things that we are confronted with daily. However, when it is over done, it can be harmful to the brand, as it becomes sort of a joke, and one dimensional.

MAS
#13. October 22nd, 2009, at 1:41 PM.

Loved the vid!

I drive by one of these taking my daughter to her dance classes. She asked one day “what does that restaurant have?” Just then we noticed a couple of the white topped, orange shorted workers setting up a message on the Hooters marquis out in front. My fourteen year old then said “oh…I get it.”

Amy @ FreebieJeebies
#14. October 22nd, 2009, at 6:49 PM.

I don’t know about him, but if his British counterpart, Ricky Gervais, did something like this, the food chain would get a MASSIVE surge in business.

Minnesota Attorney
#15. October 24th, 2009, at 4:02 PM.

The potential connection between The Office and Hooters raises another issue. As you probably heard, the FTC is now requiring bloggers with affiliate links to provide certain disclosures. The FTC said that “material connections” between the blogger and an affiliate company must be disclosed. (See http://ftc.gov/opa/2009/10/endortest.shtm). This makes me wonder whether product placements and other subtle advertising within television shows, like The Office, should be disclosed to viewers.

Seth Painkick
#16. October 28th, 2009, at 8:02 AM.

It is possible. There are many ways of advertising that we are not aware of. The alternative forms of advertisement is something very popular last years, especially with spreading popularity of world wide web. I think that this will go forward and become even more popular than writing funny writings on the wall

invisible braces
#17. October 30th, 2009, at 7:26 AM.

I think this type of advertising is more effective than any other mode of advertising.This is the choice of customers that they accepts these type of ads.

Case Ernsting
#18. November 4th, 2009, at 8:07 PM.

Hilarious. Yea, I think Michael Scott absolutely loves Hooters. Great post and great advertising.

Cigar Reviews
#19. November 5th, 2009, at 5:06 AM.

I love Steve Carell. I’m pretty sure he is the Jim Carrey of my generation! I think this type of advertising is lame.. but effective. -Sydney

Moving Checklist
#20. November 9th, 2009, at 10:41 AM.

Well, Hooters probably couldn’t buy much more effective advertising than frequent mentions on “The Office.” You gotta love product placements, don’t you?

Change of Address
#21. November 22nd, 2009, at 8:50 PM.

Of all the restaurant chains out there, it would be nice if the one that was getting all the free publicity didn’t have to be Hooters.