Creating a Facebook Fan Page for Baldydog.com

Today was day-two of interning for Baldy Dog so I worked on a mini project: I put together a fan page on Facebook for Baldy Dog.  This is the first fan page I ever created, but it was pretty simple.  I followed a few steps, and then added the company’s logo and some contact information.  After a short time I was staring at the page which still looks rather blank.  I posted a link to the website on the page’s wall, but I was still wondering, “What else should be on a page like this?”

How do you create an interesting fan page on Facebook?

I’m a fan of several pages on Facebook, including a photographer, a band, an athlete, a comedian and a few publications, but it’s been awhile since I’ve checked up on them.  There were tons of interesting updates and links to look at- including videos and photo slideshows- and now I’m actually going to make a point to check these pages regularly! 

Now that I’m on Twitter, I see a number of similarities between Twitter and these Facebook fan pages.  A business, celebrity or whoever can write updates on what’s new or where they are with links to anything their fans should be aware of.  Pages actually have a lot of options compared to a Twitter page.  For one thing, fan pages don’t limit the number of words in a posting.  They also allow photos and videos to be uploaded and notify us when new photos are added so we are sure to check them out.  Many of the pages have links to follow them on Twitter as well, but I find the look of the fan pages more appealing than Twitter maybe because they are more interactive.  I can watch a clip on YouTube without leaving the page, and because it’s Facebook, fans can “like” everything and leave comments.  Right now, Baldy Dog’s fan page is just collecting some fans (I think we’re up to 5 …) but it would be nice to develop it into something more interactive. 

5 ways that some pages (that I am a fan of) made use of the site:

1. YouTube video embedded in the wall post
2. Encouraging fans to pass along a new promotional video
3. Photo albums including professional works or promotional posters, as well as regular snapshots
4. Links to main website, Twitter, and email contacts
5. Links to other associated Facebook pages

Has anyone created a Facebook fan page for their company and found it beneficial?  

Here is a link to the new Baldy Dog fan page if you would like to take a look or become a fan:

http://www.facebook.com/#/pages/Boyertown-PA/Baldy-Dog-Search-Marketing/251591627711?ref=nf

Written by kdoud10 on January 13th, 2010 with 22 comments.
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