April 16th, 2010

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Checking My Statistics | 10 Stats I Check

Do you love checking out your stats? I check numerous website statistics throughout the day, week and month. Without a doubt, I waste a lot of time checking out all the free stats tools that are avialable to me.

Inspite of having the ability to waste a lot of your time, monitoring your websites marketing statistics can help you to determine both the efficacy of what you are doing and what online activities you need to engage in that will give you the best results. For example, I check out my stats on one of my other blogs and noticed that one of my posts gets a lot more traffic than others. Why? Checking the post I realized that it has tags on it with locations added to some of the keyword tags, so it is found by people who are looking for that keyword phrase with a particular location. Tip:When applicable, add relavant locations to your keyword tags.

I am not an expert on statistical analysis, but I do check them out and try to determine what causes spikes, or what causes one site to get more traffic than another. Even if you are a statistical analysis dummie, as I am, I would suggest that you take a look at your stats.

10 stats that I check include:

Google analytics – This is the stats website that I try not to go onto too frequently, as I find I can loose a lot of time checking out all the cool info that Google analytics has to offer. But for a website owner, blog or non-blog, I would say it is a must that you have a Google Analytics account for analyzing your traffic and you make it part of your website marketing regime.
WordPress.com Stats any time I log in to any of my WordPress blogs I check the stats. I definetly check this more frequently than Google Analytics. Seeing the page views decline encourages me to post more frequently.
My Flickr stats lets me see what pictures have been viewed the most, and where the traffic came.
Google Adsense – I like to check out the stats on our Adsense account and see which of our sites are bringing the most change. Its funny but you would think that the site with the most traffic would bring in the most dinero, but this is not usually the case.
Ranking reports – I do monthly ranking reports for both my clients and for many of our sites. It is always fun to see the ranking going up..but on the flip side if a site, especially a client site takes a dive in the SERPs it can really be quite stressful. Keeping track of your Keyword ranking stats, lets you know which of your targeted keywords you need to focus on.
Mybloglog Stats- I don’t check this one out nearly as often as I used to, maybe that has to do with the purchase of Mybloglog by Yahoo, but anyway the stats are still pretty cool. To see the stats, a community must have a certain number of visitors,( 10 or 20) and then you can see where your visitors came from, what pages were viewed, and what links they clicked on.
bit.ly – I have been using Bit.ly as my default link shorting service, but may be changing to Stumbleupons shortner services. I like seeing the number of times a tweeted link has been clicked on, and it also gives me the total number a link has been clicked on and what my number is of that total.
TwitterCounter.com shows you some cool Twitter stats and shows you some nifty graphs of all your Twitter activity. I know this is only one of the many groovy sites for checking out Twitter Stats. Whats your favorite Twitter Stats site?
Facebook Stats – I noticed emails coming in recently from Facebook about the acitivity on my profile and pages, I am sure I will be keeping an eye on this one.
Feedburner stats – I use Feedburner for all my feeds. I don’t check these stats frequently,and as I just mentioned on Constant Contacts blog post about Email List Growth, I pretty much don’t pay much attention to my email list or feed list. Yea, I know the money is the list..its just not been on my mind.