May 29th, 2010

You are currently browsing the articles from Link Building and SEO tips from Pixelhead written on May 29th, 2010.

Dry Cleaner Online Advertising

This is a blog post for Joe Fava of Clothes2Home.com, which is a garment care company in Boyertown, Pa. I would classify Clothes2home as a dry cleaning service, but the truth is they do much more than just dry cleaning.

The other day I was in picking up some dry cleaning and Joe was telling me that he would like to increase the activity on his Facebook page.
So I did a little brainstorming and this is the video and blog post that resulted.

Clothes2Home Social Media Ideas

Give aways for doing something like signing up for the Clothes2Home newsletter, leaving comments on posts such as “Your Favorite Fava Page”.
Potential Contest Prizes
- 5 suit drive cleanings(I like the number five, as in a weeks worth of suits dry cleaned)
- a free tux rental
- free Fathers Day gift
- A comforter dry cleaning
- other
- an iPod
To encourage those who get your email updates to follow you on various networks, give them an entry for adding you on each network. Also give an entry for each valid comment. Give additional entries if someone refers more friends.
Coupons- have weekly specials, and vary them to include listing different specials on each of the Social media outposts. Be sure to let your fans on Facebook and/or Twitter know about the special that is available on the other outpost.
Obtain foot traffic patrons email addresses and ask them if you can send them email or newsletter updates of specials and notifications when items are ready to be picked up.
Include links to your social media sites in your email correspondence.

Overall, I think Clothes2Home is doing a great job with their Social Media Optimization(SMO). The main thing is you are doing it, and you are not going to quit.

General SEO Suggestions for Clothes2Home

Add content to your site and do keyword research to find out what possible keywords to optimize.Use the free Google Adsense Keyword tool.
Create landing pages for your main keywords and include text links to them in your bottom navigation.
Bottom Navigation should be text based not graphic. Include links to landing pages, site map, disclaimer, contact page, directions, coupons..etc..
Optimize title tags with keywords..Clothes2Home does not need to be in every title tag or at the beginning of each title tag. Example Home page title tag might be
Make sure you use the same alt and title tag for pictures.
Use H1 and H2 tags appropriately.
Always be Link Building..see my Link Building post for more info.