July 2010

You are currently browsing the articles from Link Building and SEO tips from Pixelhead written in the month of July 2010.

Yellow Book Advertising – Is Yellow Book Advertising Good for Your Business?

A number of years ago,  when I was considering getting  (sorry for cursing) a job, I had an interview at Yellowbook.com for an account specialist position. The position was primarily for a PPC (Pay per Click) account manager, which I have a bit of experience doing,  having first experienced the activities involved with a  PPC campaignYellow Pages Phone Books about 7 years ago and I believe the entire campaign was run on what was known as Overture,  which became part of the Yahoo empire. The campaign was for Bicycle Touring with Baldydog, a bicycle touring  equipment company(the original Baldydog), that did not do well at all, and actually wasted a ton of money.

Anyway, back to the authority known as Yellow Book.

Yellow book advertising is a method of advertising that many businesses may decide is an appropriate method of spending their valuable advertising dollars.

From the humble beginnings in Long Island, Yellow Book has grown to be a huge advertising medium. I bet most people have let their fingers do the walking on more than one occasion. Currently though, the old Yellow Pages has seen a serious decline, and is struggling to stay a float. However, it is still a preferred advertising medium to many of the mom and pops to name a few.  I am not going to tell you that it is dieing, and the new Yellow Pages is the smartphone..I am sure you new that.

Possible Ways to Capitalize on Yellow Book

What I am going to give you are four ideas for taking advantage of the declining authority of Yellow Book.

Why Yellowpages Advertising is so Bad

First, I did say that a few of my clients did sign up for and get an actual website. However, the sites were very basic, and were optimized for only their local geographic regions. So showing up in the SERPs for other geographic regions without any further SEO is out of the question.

Secondly, my clients were being charged for clicks, which meant when ever a person searched for say “Exton Home Cleaner“, and the resulting search brought up a Superpages listing, when the searcher clicked on the link, and visited the  Superpages page and then hopefully clicked on my clients link, he was charged for a click…whether he got any business or not.

Thirdly, Yellowpages or any of their affiliated sites do not make money if the clients site ranks, only if the YP pages does. So they have no incentive to properly SEO the clients sites.

What Can YellowPages do to Turn It Around

First, they can quit ripping people off for unsubstantiated PPC advertising, by changing their monetization strategies. They already have the ability to build websites, so why not focus on creating a advertising experience that does not take advantage of the small business owner who is powerless to do anything after they have signed a seemingly iron clad contract after being sweet talked by a Yellowpages Advertising sales person who promises the world but delivers little.

Are You a Prior YellowPages Advertiser?

If you are a small business owner who is tired of paying for Yellowpages advertising, and would like to see a higher ROI on their advertising dollars, please leave a comment or stop by Baldydog.com and feel free to contact us for a quote that will enable you to see a significantly higher ROI than Yellowpages advertising.

Do you have a Yellow Book, Yellowpages, Superpages or other type of experience you can share with us?

MY Suggestions for YellowPages

I as most people who grew up before the Internet, have fond memories of using the Yellowpages for a variety of tasks. Of the day when every home had at least one and it was openned on a daily basis.  The Yellowpages at that time was a resource for not only businesses, but government info, zip code info, school info, coupons, and more.

If I were yellow pages, I would cease the practice of making money by charging for phantom clicks. Give their huge number of clients more than they bargained. Give them an ROI that makes Google Adsense pail in comparison.

If I were in charge at Yellowpages, I would do everything to insure that I stayed the advertising authority that YellowPages once was. I make sure that the brand had a positive image rather than an image of an advertising dinosaur.

As a wise man said, if you want to make a lot of money, find a way to help a lot of people. Yellow pages has the ability to make a lot of money for generations to come, by helping a lot of businesses to succeed.

Finally, I would like to offer my help to Yellowpages to improve their brand reputation that it was in the past.

Written by Pixelhead on July 27th, 2010 with 73 comments.
Read more articles on Advertising and Uncategorized.

Niche SEO – Find Your SEO Niche

Wow, it has been almost two months since I posted. Why? I am not exactly sure. It must be summer.  What have I been working on?

Well lots of stuff. But what have I been thinking about?

Home Improvement SEO

What I have been thinking about are Niches of SEO. We have multiple websites that focus on various niches, such as real estate, travel, food, and home improvement.  Since I have these niche sites, I have decided to focus on these areas from an SEO perspective. So for example our home improvement site, which does have some home improvement articles and home improvement info, I will now focus on doing blog posts that put some SEO type info that include info on how other home improvement webmasters can optimize their sites to improve their results. So maybe some home improvement company owners will find some useful info, and realize how time consuming SEO is, and request a proposal for our Home Improvement SEO services. I have already started out contacting these types of sites via Twitter and Facebook.

Restaurant SEO

For our restaurant review site, I would like to be seen as an authority in the field of resaurant SEO, so I have started adding articles for restaurant owners that will help with their online marketing. Restaurants, much like Home Improvement contractors, should be more concerned with their local search results. Restaurants don’t necessarily need to rank in the natural listings, but do need to show up in the local listings. We can help them with that for sure.

Travel SEO

For our travel site, we will be positioning ourselves as an authority in the travel seo field. We are already getting some traffic for the term Travel SEO. The blog currently has some articles which are aimed at travel agents who would like to increase their marketing. But I believe I can do more than help travel agents. This SEO niche, would seem to be the one that has the most potential.  Travel SEO clients could include hotels, airlines, restaurants at popular vacation destinations, destination travel bureaus, hospitality industry web advertising agencies that do not have in-house SEO staff, resorts, and more.

Update:Check out What is Travel SEO?

Niche SEO Development

First, we have already positioned ourselves as a reputable SEO firm.  Secondly, we have the sites, which we can use to focus on these other SEO niches.  Third we need to spread the word and get more clients in the focus niches.

My efforts as the Social Media Director will be to make contacts with potential clients via Social Media sites such as Facebook, Twitter, and Linkedin, by using tactics such as those discussed by our former intern in Using LinkedIN, Twitter and Facebook to to find a Job.

I will be using the rule of 8 touches and tracking my efforts by noting dates and times of contact.

Next, I am in the process of creating landing pages on Baldydog.com for the three SEO Niches, and I will then build some links to the said landing pages, which should help them in the SERPs for these SEO terms which should be far less competitive than SEO terms such as SEO, SEO company, SEO contractor, SEO firm, Search Engine Optimization, Search Engine Optimization Company and the like.

So, what is your seo niche, and how can I help you?

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Written by Pixelhead on July 22nd, 2010 with 53 comments.
Read more articles on SEO and Uncategorized.