Brand Evangelism – Susquehanna Banks #Tweet2Feed Program
Posted by Pixelhead
As a way of helping companies out that are doing great things, I am going to be doing this type of Brand Evangelism post on a programs that I hear about. I am not getting any sort of compensation for these posts.
One of the networking groups that I belong to is Rotary International. I am currently the Sgt at Arms for the Boyertown 
Rotary, where the current president works for Susquehanna Bank. At our last Rotary meeting, Joe W. told me about a program his company was doing that entailed donating 50 meals to local food banks for every new checking account that was started through the end of December. Susquehanna is also donating 10 meals for every new person that follows them on Twitter and 5 for retweeting a tweet about the #Tweet2Feed program.
I have already followed and retweeted the tweet and encouraged others to do so as well.
Click on the #Tweet2Feed picture to go to Susquehanna’s post about the promotion.
The #Tweet2Feed program is a great example of a program that is creating brand evangelists. Susquehanna Bank is a company that I believe has been utilizing these types of programs and encourages its employees to be part of the local communities.
I was at a Bible study the other day and I was telling the guys about a conversation I had with my daughter, when she asked me what I wanted for Christmas. I told her I wanted cash and she said that was really weird for a guy my age to ask for cash. I told her I wanted to use the cash to open up a checking account at Susquehanna Bank which was holding this promotion.
Upon retelling this to the guys, one of the guys told me that he has nothing but great things to say about Susquehanna Bank, as it was the bank his father used, and when his dad died a number of years ago, many of the local Susquehanna bank employees came to the funeral and grieved greatly for his dad.
Well, anyway, I want to encourage everyone that has a Twitter account to go to the post and then RT and follow @Susquehanna
Update: at the time of writing this there were 45,675 meals donated..as of 12/13/2010 at 2pm there have been 46,370 meals donated.
Written by Pixelhead on December 11th, 2010 with
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#1. December 16th, 2010, at 4:19 PM.
Hi, this is Steve Trapnell from the communications department at Susquehanna Bank. Thank you for spreading the word about #Tweet2Feed and for your kind words about our community involvement! Nonprofit organizations are a vital part of local communities, and our employees appreciate the opportunity to get involved and support their neighbors. We wish everyone a safe and enjoyable holiday season!