January 2012

You are currently browsing the articles from Link Building and SEO tips from Pixelhead written in the month of January 2012.

How to choose a reliable SEO consultancy?

SEO and PPC are now the 2 hot new ways to market businesses and companies as googling has become the most popular way to find out information. However with the vast amount of popularity in digital marketing this has also caused a flood of new companies claiming to be ‘the best SEO consultancy’ or a ‘PPC agency guaranteed to give you fast results’. When choosing a consultancy or agency to provide SEO or PPC services how do you know who to trust? Should you go for a cheaper company or one with more experience? Choice is great but with SEO and PPC agencies it can be very confusing and you want to get the best for your money.
However frustrated you might get when trying to choose a company do bear in mind you are doing the right thing. Companies who manage their own SEO or PPC often don’t have the extensive amount of knowledge a professional company do and by spending money on a quality service you free up time to spend on other aspects of your business. Nevertheless it is good to clue yourself up on how SEO and PPC works as this is the first step in preventing you going with a fraudulent or inefficient SEO consultancy.
One of the phrases you should never trust when it comes to choosing a PPC agency or SEO consultancy is: ‘we promise number 1 ranking on Google’.  No company no matter how professional or experienced they are can guarantee a number 1 ranking on Google. If a company does state anything like this on their advertising take it as a red warning sign because the mystery of Google’s rankings is not fully understood by anyone but Google themselves so there can’t be a guarantee like this.
Like with all things a good way of finding a reputable site is by word of mouth and the new hot spot for SEO is Reading. Lots of digital marketing companies have been flocking to the area and the location is getting a name for being a powerful hub for tech companies. ‘SEO Reading’ may not be the glamorous London offices you perhaps would have associated with the rise of this new industry but if you want expertise and reliability it is best to go to the source.  Just like Persia is known for its rugs, Berkshire is getting known to be the home of digital marketing.
Once you think you have decided on a company you can then also do a few things to check their creditability. First of all use SEO to check them out- Google the company and see whether there has been good reviews or negative feedback from customers. You can then also see how the company market themselves online- if they haven’t done a good job on their own website then this probably means they’re not going to for your company either. Before committing to a company you could also get a couple of examples of SEO content they have done for other companies or give them a test article and see if you like what they come up with.

Written by Biljana Dimovska on January 25th, 2012 with 77 comments.
Read more articles on Marketing and SEO.

Home Page Versus Landing Page

The new PPC algorithm change from Google has thrown up some interesting challenges for the PPC Agency community; not least, which is king, a website’s home page, or its landing page?

The best way for a PPC Agency to think about this issue, is to consider their target audience.

Now, the PPC algorithm change basically means that those running a campaign will receive a better weighting, if they have strong and relevant landing pages ready for the website user.

Okay, arguably, the Home Page is the mother of all landing pages, because that is where traffic is directed as a matter of course. But, the problem with a Home Page is that it’s almost a contents page and can be very vague at that.

Many modern websites are vast emporiums of information and landing on a page means that the user is facing a bewildering array of facts and information.

How often have we all clicked on a search result on Google, or Bing, and then discovered the resulting page has nothing to do with what we’re after? Or, we have come through to a home page which is so crowded with information, that you also cannot see what you are after.

And most people, when faced with that occurrence, simply click away from the site, frustrated at not only the wasted time, but also annoyed at the ‘brand’ for causing you to waste that time.

This is why landing pages have become so important. A good landing page deals with the specific enquiry that has brought a user onto that page and this is what Google is trying to reward with a heavier weighting within the PPC campaigns.

But, you can see the problem. Landing pages should be specifically tied into the search request and not offer vague information, or feedback. But they are unsuitable for those people who are after the more general information offered by the Home Page after all.

So, the way around this problem is to create properly defined pages to strict search criteria. Let’s say a car company wants to not only bang on about a new model it launched some time ago (and sales are flagging), but would also like to catch people who are interested in all of their brands.

The solution? Two PPC campaigns on different search criteria. It’s the only way. So one campaign which focuses on the company’s brand, the other on the company’s make of car which needs a boost. So two ‘ads’ go online – together with the appropriate key wording – one which goes to the Home Page (corporate) and the other, to a specific landing page which targets the actual model of car.

This then avoids any confusion as to what message the company is trying to get across in corporate and individual model terms.

Written by Biljana Dimovska on January 16th, 2012 with 47 comments.
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Google+ – Connect with Me on Google Plus

If you have a Google+ profile, please feel free to connect with Baldydog on Google+  and me Adam Donkus.

I have been using Google plus off and on for several months. It does seem to be a decent way to connect with people that have very similar interests.  I also like it because, well its a Google property.

Be sure to create both a personal page and a page for your company as well. Be sure to add the Google+1 badge in addition to creating your company page, to insure that your site is included in the Google+ directory( that is the directory that is used when someone does a search while logged in to Google+Google+ Search.  Additionally, there are some Google+ directories poping up that are not affiliated with Google+. I am not sure how beneficial getting listed in the non-Google affiliated Google+ directories is, but hey you never know.  Here is a link to once such Google+ directory that accepts free submissions.

Much like Facebook, be sure to add some pictures at the top of your Google+ profile.

I have not used Google+ much, so I don’t have a ton of advice. Got any Google+ advice or blog posts to share?

Google+ Resources

Written by Pixelhead on January 9th, 2012 with 45 comments.
Read more articles on Google and Uncategorized.