How to choose a reliable SEO consultancy?

Posted by Biljana Dimovska

SEO and PPC are now the 2 hot new ways to market businesses and companies as googling has become the most popular way to find out information. However with the vast amount of popularity in digital marketing this has also caused a flood of new companies claiming to be ‘the best SEO consultancy’ or a ‘PPC agency guaranteed to give you fast results’. When choosing a consultancy or agency to provide SEO or PPC services how do you know who to trust? Should you go for a cheaper company or one with more experience? Choice is great but with SEO and PPC agencies it can be very confusing and you want to get the best for your money.
However frustrated you might get when trying to choose a company do bear in mind you are doing the right thing. Companies who manage their own SEO or PPC often don’t have the extensive amount of knowledge a professional company do and by spending money on a quality service you free up time to spend on other aspects of your business. Nevertheless it is good to clue yourself up on how SEO and PPC works as this is the first step in preventing you going with a fraudulent or inefficient SEO consultancy.
One of the phrases you should never trust when it comes to choosing a PPC agency or SEO consultancy is: ‘we promise number 1 ranking on Google’.  No company no matter how professional or experienced they are can guarantee a number 1 ranking on Google. If a company does state anything like this on their advertising take it as a red warning sign because the mystery of Google’s rankings is not fully understood by anyone but Google themselves so there can’t be a guarantee like this.
Like with all things a good way of finding a reputable site is by word of mouth and the new hot spot for SEO is Reading. Lots of digital marketing companies have been flocking to the area and the location is getting a name for being a powerful hub for tech companies. ‘SEO Reading’ may not be the glamorous London offices you perhaps would have associated with the rise of this new industry but if you want expertise and reliability it is best to go to the source.  Just like Persia is known for its rugs, Berkshire is getting known to be the home of digital marketing.
Once you think you have decided on a company you can then also do a few things to check their creditability. First of all use SEO to check them out- Google the company and see whether there has been good reviews or negative feedback from customers. You can then also see how the company market themselves online- if they haven’t done a good job on their own website then this probably means they’re not going to for your company either. Before committing to a company you could also get a couple of examples of SEO content they have done for other companies or give them a test article and see if you like what they come up with.

Written by Biljana Dimovska on January 25th, 2012 with comments disabled.
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#1. January 25th, 2012, at 2:56 PM.

I agree that no one can promise you ‘number one ranking on Google’. Better to stay away from such ‘companies’.
As said, the best way to know if a company is good or not is to check them out in Google. This way you see if their own SEO sucks or not. And I mean deep check if you are actually planning to pay them for the services they offer – past user reviews, feedback, examples of projects, even ask your friends if they have heard about that company… this is what social networks are for and we can benefit from them one way or another.

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#2. January 25th, 2012, at 7:58 PM.

:-( I’m in the process of taking the seo company i had working for me to court, didn’t deliver on what they promised!

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#3. January 25th, 2012, at 9:37 PM.

@Ultra, that maybe a good way to find a top priced SEO. Take for instance our own little company, we have beaten out many higher priced, higher ranking SEO firms that do rank for many “SEO” Keywords.
As a small SEO firm, we give our clients the individual attention that a bigger firm can not.
Additionally, if we were spending time on our own SEO, we would not be spending it on our clients sites.

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#4. January 25th, 2012, at 9:38 PM.

Yes, today you don’t know whom to choose. Often most of people goes after friends recommendation or those who have already worked with this company. It’s a shame that is so, but this is the reality today. Too many have burned on “We promised number 1 ranking on Google”.

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#5. January 26th, 2012, at 7:38 PM.

Great tips. One company promised to bring my site to #1 spot in 3 month’s time. Being a newbie in the arena, I trusted them only to find out that they’re fake and only after of your money. Glad a friend of mine told me about these “too good to be true” promises.

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#6. January 27th, 2012, at 4:07 AM.

There are so many seo companies out there all promising riches, fame and fortune. the problem is they all use the same methods that are pretty much outdated by the time they get your site anywhere near page 1. Anybody can get a website on page 1, it just depends what terms and keywords you are going after and also how well your site is put together. People have to be able to see exactly what they came for in 1 second or they are gone. But there are some really good seo companies out there so just do your homework before paying anyone.

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#7. January 27th, 2012, at 9:45 AM.

Hello Biljana , I (and almost everyone ) agree to this fact of choosing any SEO or PPC consultancy is one of the crucial tasks because if it is taken wrong the money as well as your time and additionally your own website(for which the Optimization was done) would fall into risks! Thanks for the easy to follow tips. Honestly from my side, i Never choose the new SEO people !

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#8. January 27th, 2012, at 11:45 AM.

After you have been dealing for some time with SEO on your own, you discover that no matter how hard you try, your site does not rank well or that your site ranks well but optimizing it for search engines takes all your time and all your other tasks lag behind. If this is the case with you, maybe it is better to consider hiring a SEO company to do the work for you. With so many SEO companies out there, you can’t complain that you have no choice. Or is it just the opposite – so many companies but few reliable?

It is stretching the truth to say that there are no reliable SEO companies. Yes, there might be many scam SEO companies but if you know what to look for when selecting a SEO company, the risk of hiring fraudsters is reduced. It is much better if you yourself have a substantial knowledge of SEO and can easily decide if they promise you the starts in the sky or their goals are realistic but even if you are not quite familiar with SEO practices, here is a list with some points to watch for when choosing a SEO company:

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#9. January 27th, 2012, at 11:46 AM.

Ask in forums. There are many reputable Web master forums, so if you can’t find somebody who can recommend you a SEO company right away, consider asking in Web master forums. However, beware that not all forum posters are honest people, so take their opinion (no matter if positive or negative) with a grain of salt. Forums are not such a reliable source of information as in-person contact.

Google the company name. If the company is a known fraudster, chances are that you will find a lot of information about it on the Web. However, lack of negative publicity does not mean automatically that the company is great, nor do some subjective negative opinions mean that the company is a scammer.

Ask for examples of sites they have optimized. Happy customers are the best form of promotion, so feel free to ask your potential SEO company about sites they have optimized and references from clients. If you get a rejection because of confidentiality reasons, this must ring a bell about the credibility of the SEO company – former customers are not supposed to be a secret.

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#10. January 27th, 2012, at 3:21 PM.

Outsourcing SEO work requires scrutiny of consultancy firm, asking for prior work and Real person Testimonial can help… for your 1st deal, you can plan more % of payment after result or after work

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#11. January 28th, 2012, at 11:15 PM.

As a blogger, this is the one thing I cannot wrap my head around. There are so many options out there for SEO services, but I often feel like I am going to get scammed. Thanks for posting this article. I will check back to see your other articles.

Frank

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#12. January 29th, 2012, at 7:21 PM.

Well I usually hire some free lancer for SEO work

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#13. January 30th, 2012, at 1:01 AM.

I find the smaller companies tend to develop a closer relationship with you and in turn understand your needs more thoroughly.

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#14. January 30th, 2012, at 10:19 AM.

Its true that there are many SEO companies which promise some fake results like number 1 rank in Serp or rank for a long tail keyword, but they’re not trustworthy.You provided an fantastic overview.

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#15. January 30th, 2012, at 1:27 PM.

I’m just starting to learn SEO and while it’s a bit of a pain sometimes I’d rather stick to it so I’m not relying on someone else every time I’m slightly unsure of something.

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#16. January 30th, 2012, at 4:20 PM.

I like to work with SEO companies that can create a campaign from the ground up. The kind of company that build SEO into the website from the beginning and then are committed to organic back linking, adding new content, and fixing any website errors as the arise.

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#17. January 30th, 2012, at 5:00 PM.

In my opinion meeting the SEO consultancy Representative in person if its possible. nothing work better than that.

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#18. February 2nd, 2012, at 5:22 AM.

Your tips are good and I agree with all ou have said. It is a must to look into these aspects when you need internet marketign service for your business.

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#19. February 2nd, 2012, at 5:51 PM.

The only valid evidence are actual high ranking customers for a particular keyword. If the SEO company can’t show customers who rank high, then what are they doing?

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#20. February 3rd, 2012, at 8:55 AM.

Very good advice and nice overview there. It is pretty unbelievable that there are still scam companies “guaranteeing” number one ranking in Google, as you said, no company except Google can truthfully guarantee that.
Like with anything else, it would be important to make your own investigation of a company you are considering hiring, if it sounds too good to be true, it probably is.

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#21. February 3rd, 2012, at 3:05 PM.

Without a good understanding of the internet whatever you won’t be able to tell the sharks from the real seo’s. My advice is to learn as much as possible before hiring anyone.

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#22. February 3rd, 2012, at 9:12 PM.

You said it. No seo company can guarantee a #1 ranking no matter how good they are. there are only 10 spots so…

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#23. February 4th, 2012, at 4:31 PM.

I do all me seo myself and am getting overwhelmed with all the linkbuilding that is needed for rankings. Problem is I don’t trust anyone to do it for me, it just takes a SEO guru to spam your site with too many links and you disappear from the serps

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#24. February 6th, 2012, at 4:40 AM.

yeah, i agree it’s nice to check out how did those seo companies market themselves on the internet…if they can’t market themselves, how are they gonna mrket you?

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#25. February 6th, 2012, at 7:47 AM.

Yes, If you are looking for the SEO companies in the market. Then the selection of the reliable and cheap company is the only solution to get the best seo services.So get some factor about the choosing the right company this kind of blog can help to get good company for your website.So here you can get some new and best tips and tricks to get company for your website.

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#26. February 6th, 2012, at 8:30 AM.

Fixing your blind spots. You may think you know SEO, but when you hire a professional, there’s a good chance that their expert, objective eye will be able to spot the weaknesses you weren’t able to see.

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#27. February 6th, 2012, at 6:29 PM.

I always think of the investments company when I hear the name Berkshire. Anyway I think SEO has become a popular and profitable business for many due to its low cost of entry. Many businesses that are currently owned by the previous generation are like low hanging fruit for anyone with decent SEO skills and the guts to knock on the doors of local businesses in their area.

Additionally SEO firms have much higher operational cost than the many individuals who can have a go at this and deeply undercut pricing.

just my 2cents

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#28. February 7th, 2012, at 11:20 AM.

I Think we should concentrate on SEO Campaign instead of PPC.As you know Pay per Click will just work for you until you will pay,But Organic SEO will give you long lasting and free of cost results.so just concentrate on your SEO Campaign.

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#29. February 8th, 2012, at 4:36 AM.

I know next to nothing about SEO it seems.. I learn so much every day.

Don’t have the money to hire anybody, so I must learn to do things myself.

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#30. February 8th, 2012, at 7:16 AM.

There are many companies jostling for the top spot – I have to wonder how even with a good SEO company you can realistically achieve the top spot?

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#31. February 8th, 2012, at 11:33 AM.

My advice to anyone looking to appoint an SEO Agency or PPC Agency is to look for someone to educate you first.

The snake oil companies out there are going to use their knowledge to their advantage to sell you a big search marketing campaign that you probably don’t even need. Any good SEO, marketeer or consultant worth their salt will help educate you first, explaining the SEO process to you and teaching you about it.

I’d always ask to see prior results of any campaigns they have worked on, if they can’t provide the ROI or rankings for a client campaign as a result, don’t even bother with them.

Unfortunately, for most small businesses their is a distinct ‘knowledge gap’ between them and the agencies selling SEO & PPC. It is this gap, where companies are getting ripped off left, right and centre.

If you don’t know a consultant or marketeer who can educate you first, go to some of the big SEO blogs and do some learning before you talk to a company selling SEO. You’ll be a much better position to understand what’s going on.

If any company promises you a ‘guaranteed 1st page position’ run away screaming, because if you asked Google or any other search engine whether any company is guaranteed a 1st page position, they would say categorically ‘NO’.

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#32. February 8th, 2012, at 2:59 PM.

lot of good information Yes, today you don’t know whom to choose. Often most of people goes after friends recommendation or those who have already worked with this company,

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#33. February 8th, 2012, at 6:42 PM.

I do in-house SEO (amongst other things) and we were recently approached by a marketing agency who gave us a demo and wanted to some SEO for us. The price was really good. Too good. So I started to dig into their reputation online. SEOs talk about who’s good and who’s not. It took me about a half hour before I found some trustworthy sources that said these guys were hacks. It’s pretty easy to find this stuff if you’re web savvy.

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#34. February 10th, 2012, at 12:39 PM.

No one can promise “number 1 in Google”. I’d prefer not to have any deal with such guys.
Recommendations by the friends or your own experience with a SEO company are good and I trust that way of working.
However, if you are new in this field I’d like to note some general tips how to choose among a lot of companies.
1. SEO company should have good portfolio to be worked with;
2. Their own site should be ranked well;
3. They should have not low neither high price.

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#35. February 12th, 2012, at 7:49 PM.

I Think we should concentrate on SEO Campaign instead of PPC.As you know Pay per Click will just work for you until you will pay,But Organic SEO will give you long lasting and free of cost results.so just concentrate on your SEO Campaign.

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#36. February 13th, 2012, at 7:17 PM.

useful information… but i think that most of the new people at this job gets confuse…

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#37. February 14th, 2012, at 8:33 AM.

In my opinion, SEO consultancy is geting an obscure market. In-site optimization is completely recommended and can provide good improvements, but promising going farther is simply too much

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#38. February 14th, 2012, at 9:20 AM.

Analyze their working how they work,what strategies they are using.

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#39. February 14th, 2012, at 2:31 PM.

@praneet
Hiring someone is great way if you don’t have time and knowledge to do reliable SEO on your website. But, on the other way, SEO is not so complicated, and you can do a lot of work on your site by your hand if you have only basic SEO skills.

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#40. February 15th, 2012, at 6:45 AM.

If you are looking for the SEO organizations available that you can buy. Then the choice of the trusted and inexpensive organization is the only remedy to get the best seo solutions.So get some element about the deciding on the best organization this type of site can help to get good organization for your web page.So here you can get some new and best guidelines to get organization for your web page.

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#41. February 15th, 2012, at 8:55 PM.

I agree it’s really hard to know which company to choose to do your SEO work.You need to do a really good research before commiting to something.

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#42. February 16th, 2012, at 5:55 PM.

I had to agree with the ideas of some of your commentators here that hiring someone is better if and only you don’t have any idea when it comes to SEO world. But, may i suggest to you that you as an owner or a business shareholder of the said SEO firm or company have an idea on what SEO is all about. With that thing, you hay come up into a more productive ideas, strategies and techniques as well about SEO.

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#43. February 17th, 2012, at 3:10 AM.

I get asked this a lot and I always tell the prospective buyers to ask for an example of the report the company will be generating to monitor your rankings and explain the strategy they are using to increase your serps. If they can’t provide it, don’t use them. If it looks like garbage, don’t use them.

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#44. February 18th, 2012, at 7:17 AM.

Depending on the services and price offered by the company and above all the working history.

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#45. February 20th, 2012, at 10:04 AM.

You have to know that, where do they collect backlinks from…

Actually in case of SEO Backlinks are very important factor but if they come from link farms and other similar sites, this can cause a lot of trouble. So, make sure the SEO firm collects links from reputable sites only.

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#46. February 23rd, 2012, at 4:36 PM.

SEO companies only give you backlinks. You need to know from what sites you will get your backlinks. That”s it.

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#47. February 25th, 2012, at 6:51 AM.

It’s really important to check the credibility of the company before outsourcing your crucial SEO work, It’s always beneficial to hire a company which has vast knowledge in SEO and you can easily check it by seeing their previous work.

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#48. March 2nd, 2012, at 8:50 AM.

Many firm says they are a real expert without showing any evidence.

You’ll understand if you ask properly with them. Like SERP report, work sheet and some seo question etc.

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#49. March 4th, 2012, at 3:46 PM.

Outsourcing SEO work requires scrutiny of consultancy firm

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#50. March 6th, 2012, at 10:26 PM.

I think its important to educate yourself before you ever trust someone else 100%

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#51. March 10th, 2012, at 4:15 PM.

It is really tough to find a reliable SEO company who does’t only make fake promises.It is very improtant to check the reliability of the company before going through your SEO task.You can make a choice of a company who are reputed and well knowledged.Helpful post indeed.Thanks for sharing.

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#52. March 11th, 2012, at 8:45 PM.

Seo consultancy is very professional subject. Good article. Use basic of Seo to check their SEO :)

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#53. March 12th, 2012, at 4:33 PM.

Quality content distribution is the key to SEO success. Trying to “cheat” the system is a path to failure.

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#54. March 13th, 2012, at 10:39 AM.

SEO and PPC works as this is the first step in preventing you going with a fraudulent or inefficient SEO consultancy.

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#55. March 14th, 2012, at 11:46 AM.

I think if we know seo basics,there is no need to select any advice like stepping to a seo consultancy.Following SEO basics only can get traffic to the website which promotes our products online.Thanks sharing an excellent article.

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#56. March 14th, 2012, at 6:45 PM.

Outsourcing SEO work requires scrutiny of consultancy firm

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#57. March 17th, 2012, at 3:02 AM.

SEO is a new way to market business. and to get your company mush better. great blog.

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#58. March 17th, 2012, at 5:27 PM.

You should educate yourself on ppc and seo before you get with an seo company. Truly, I don’t think you even need an seo company. You can do your own keyword research and get your own backlinks for traffic. Just focus on your title tags, meta description and backlinks!

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#59. March 18th, 2012, at 12:19 PM.

It’s too bad that the few bad apples cause such a concern, like most things whoever you might hire needs to be checked sufficiently and never believe “too good to be true” claims.

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#60. March 18th, 2012, at 5:43 PM.

of course SEO company can promote your website in a professional way, but there are some things you can do by yourself if you are familiar with SEO basics. They are creating high quality unique content, getting backlinks, writing guest posts, providing keyword research etc

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#61. March 19th, 2012, at 5:48 AM.

The most important thing for SEO and SEO companies out there is to stay updated with latest algorithm trends and adopting changes in their strategy as major change in algorithm. Communicating with them about latest changes and its impact cam also reveal how they focus on designing their strategy.

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#62. March 19th, 2012, at 9:51 AM.

You should always work on it to be able to stay on top, that’s what i think. So SEO for me is a continues commitment.

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#63. March 20th, 2012, at 5:10 AM.

Better go for a freelancer who will be way more affordable than a SEO agency.

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#64. March 21st, 2012, at 5:16 PM.

but how should a person know that his seo consultant is working fine. i mean their promises and other verbal communications are always up to the mark but when we ask them for reports i mean for good reports they always come up with excuse. either you suggest me good seo firm which can make my rankings better in travel industry.

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#65. March 26th, 2012, at 8:01 AM.

seo will become the most popular way to find out information, so the job is Promising, the keywords and the links are important.

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#66. March 26th, 2012, at 8:49 AM.

The best way to size up any potential SEO expert/company that you are thinking of hiring is to ask them a few questions to see if they really know their stuff.

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#67. March 28th, 2012, at 6:28 AM.

I recognize that no one can confidence you ‘number one position on Google’. Better to keep away from such ‘companies’.
As said, the best way to know if a organization is amazing or not is to evaluate them out in The the search engines. This way you see if their own SEO impacts or not. And I mean significantly evaluate if you are actually preparing to pay them for the solutions they provide – previous opinions, opinions, styles of tasks, even ask your buddies if they be familiar with about that company… this is what group promotion sites are for and we can advantages from them one way or another.

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#68. March 28th, 2012, at 6:29 AM.

I think if we know seo fundamental concepts,there is no need to choose any support like getting to a seo company.Following SEO fundamental concepts only can get visitors to the web page which encourages our items on the internet.Thanks offering an outstanding content.

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#69. March 28th, 2012, at 6:33 AM.

I always think of the resources organization when I pay attention to the name Berkshire. Anyway I think SEO has become a well-known and effective organization for many due to its low cost of access. Many organizations that are currently presented by the last technological innovation are like low holding fruit for anyone with affordable SEO capabilities and the very middle to hit on the opportunities of little organizations in their position.

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#70. March 30th, 2012, at 5:10 AM.

I think its their strategy of marketing. To attract more clients they may be do so. To Overcome this problem one should collect all necessary information before offering work to them.

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#71. April 2nd, 2012, at 12:11 PM.

You can then also see how the company market themselves online- if they haven’t done a good job on their own website then this probably means they’re not going to for your company either.

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#72. April 3rd, 2012, at 2:08 AM.

I think it’s perfectly fine to guarantee #1 rankings in cases where it’s easy to get them. But for competitive keywords, it’s probably not fair to do so.

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#73. April 3rd, 2012, at 12:28 PM.

Seo has become the most promising way to find out latest information. On seo point of view keywords and links are very important.

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#74. April 8th, 2012, at 12:00 AM.

Definitely need to educate yourself. I also like to deal with companies that build everything from the ground up. This avoids delays since they know all the ins/outs of the website, etc. I also like to count on friends for recommendations…nothing better than a word from a friend.

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#75. April 9th, 2012, at 6:01 AM.

Choose the company that provide white hat seo servcies and that existing more then 3 years in this industry.

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#76. April 20th, 2012, at 10:47 PM.

Yea no one can ever guarantee specific rankings in ppc or organic, it’s better to work with a company that will show past proven results and has a more practical approach about the results and differences between ppc and seo..

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#77. April 23rd, 2012, at 11:27 AM.

There are lot of competition and more confusion that SEO consultancy cause few consultancy use black hat seo and we don’t know about it so if you are doing seo then first check out that which type of seo are they doing.

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