Building Law Firm SEO Authority

Posted by Pixelhead

One of my goals for 2012 is to build Onlinelegaldirectory.com into something of an authority in the niche of Law Firm SEO. That is to say I want it to become a resource that any SEO company that specializes in Law Firm SEO will want to use in their client campaigns.

Creating Law Firm SEO Authority

Why invest in this Niche Legal Directory?

As I stated in a previous post, I intend to sell the legal directory, but as it stands it is pretty stagnate. Lets take an inventory.

What Activities We Do

Within the last year, I did create the Twitter profile and Fanpage. I have been trying to make an effort to find a legal resource that has at least a Twitter profile, to add to the directory. I would then send out a tweet that notifies the site that they have gotten a free 1 year listing to the directory.

Tweeting the links does two things. One it lets the owner know about their listing, and two it helps to get the link cached in Google.

Additionally, if there is an associated blog or Fanpage, I will like them and leave appropriate comments.

What Other activity Can I do?

Do you have any suggestions for activities that I can do to increase the authority of the site?

 

 

Written by Pixelhead on February 8th, 2012 with comments disabled.
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Get your own gravatar by visiting gravatar.com james
#1. February 10th, 2012, at 7:38 PM.

please share your facebook fan page link

Get your own gravatar by visiting gravatar.com Pixelhead
#2. February 10th, 2012, at 9:22 PM.

Thanks for asking James, I added both the Fanpage and Twitter urls to the post.

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#3. February 13th, 2012, at 1:01 PM.

Make a google profile and a google plus page if you haven’t done this already…

Get your own gravatar by visiting gravatar.com Lem
#4. February 13th, 2012, at 10:23 PM.

Agree with the above poster. Google+ is becoming more and more relevant.

LinkedIn is also big for certain types of industries, legal being one of them.

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#5. February 14th, 2012, at 2:08 PM.

Good job there, the decade old domain should help, as that as you know is considered a big plus by Google. This looks like the makings of a successful project to build and sell the site, wishing you success and please keep us updated.

Get your own gravatar by visiting gravatar.com Vance Miller
#6. February 14th, 2012, at 7:51 PM.

You could make it so who ever submits a link has to write a unique 100 word description to increase your text content to link ratio. Plus you would not have to create so much quality content on your own saving hundreds of hours. Just a thought.

Get your own gravatar by visiting gravatar.com Pixelhead
#7. February 14th, 2012, at 7:59 PM.

Vance, I like the way you think..

Get your own gravatar by visiting gravatar.com Mike
#8. February 16th, 2012, at 6:07 PM.

Great article! I worked on a SEO project for a small law firm not too long ago. We found out that focusing on local keywords variations was the best way to maximize relevant traffic and show up in the SERPs. Ex. “Salem estate planning attorneys”

Get your own gravatar by visiting gravatar.com Charles
#9. February 17th, 2012, at 3:07 AM.

Second on the LinkedIn angle. When we were looking for contract lawyers that was our go to spot.

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#10. February 17th, 2012, at 6:52 PM.

SEO is a strategy which is used to increasing the ranking of website sin the popular search engines. And there are so many firms which are providing SEO Services so Creating Law Firm SEO Authority is very necessary.

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#11. February 20th, 2012, at 12:10 AM.

wow great! i hope we get more special thing for you. oh, thanks for the facebook page link.

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#12. February 20th, 2012, at 7:29 AM.

share it on Digg and top social bookmarking sites might be a good way of gaining your site an authority with search engines. Just a thought.

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#13. February 21st, 2012, at 2:20 AM.

Interesting post Pixelhead… I have actually thought about getting some law firms as clients and starting an SEO business. These guys will pay big bucks for 1st pager listings and that is so easy when you know what you are doing! I bet they’d even pay to get listed in your directory :)

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#14. February 21st, 2012, at 8:51 AM.

You need a Google + page! Dont forget this.

Get your own gravatar by visiting gravatar.com Mark
#15. February 21st, 2012, at 5:56 PM.

You can use Youtube to increase awareness of your site. I agree also with the comment about Google Plus; it is becoming bigger in the world of SEO.

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#16. February 22nd, 2012, at 6:13 AM.

I’ve used directories before but recently I started promoting a new site and not a single directory reciprocated my link. I think very few are maintained now. They have their bank links and get more all the time and they have a high pr and after that they aren’t maintained. That combined with google not rating them so highly, I hear, means I don’t bother with directories in general.

Get your own gravatar by visiting gravatar.com Anna
#17. February 22nd, 2012, at 3:32 PM.

Also, you can add, if you haven’ done it already put the links on your Google plus page from Google Accounts->Edit profile->Add link. The best part is that you can use it for various links and even deeplinks. And this way you get the dofollow. You could also add other bookmarking sites buttons for the submissions. This way, the content will link back to you, to the business page. This regarding the links tracking back to your site. The unique description idea is also great for the content.

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#18. February 23rd, 2012, at 2:10 PM.

Have you made your official Youtube channel for your lawfirm website? in today’s online world people are giving more preference towards the visual contents!

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#19. February 23rd, 2012, at 4:29 PM.

I guess try to make your marketing thru as much social media you can. Get many followers and try investing in ad words campaign as well in buying likes.

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#20. February 24th, 2012, at 11:15 AM.

I’m interested in how this proceeds over the next few months. I’m a bit tied up with the sites I’m trying to build as of now, but always looking for things to increase my portfolio. Would possible be interested in creating directory type websites, if you’re successful of course!

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#21. February 25th, 2012, at 9:16 AM.

You may take advantage of Linkedin, Google+ and Youtube!

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#22. February 25th, 2012, at 11:06 AM.

This truly is a great list. If lawyers do just what you’ve mentioned here, they’ll have a significant leg-up on a lot of their competition.

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#23. February 26th, 2012, at 6:29 PM.

Law firm directories are pretty competitive and should be a good measure of work. I’ve had some long term success doing it but haven’t hit the big deal for millions yet.

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#24. February 28th, 2012, at 11:11 AM.

Search results rankings are based on many factors, but they largely boil down to how authoritative the search engine considers your website…….

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#25. February 28th, 2012, at 11:13 AM.

You need accounts on at least the big three: Twitter, Facebook and LinkedIn. Google+ is still growing quickly, so you should probably consider it, too.

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#26. March 2nd, 2012, at 7:20 AM.

Again, make sure they are high quality, authoritative sites. Boyd recommends Universal Business Listing, Cornell Legal Information Institute and HG.org, among others.

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#27. March 2nd, 2012, at 10:58 AM.

Have you made your official Youtube channel for your lawfirm website? in today’s online world people are giving more preference towards the visual contents!

Get your own gravatar by visiting gravatar.com Mike Reeson @ organic eggs
#28. March 3rd, 2012, at 12:19 AM.

Law firm SEO is really tough…We’ve stubbed our toe a couple of times trying to rank. It’s key to get a lot of published/cited articles out there.

Get your own gravatar by visiting gravatar.com Brandon
#29. March 4th, 2012, at 7:15 PM.

Nice article, although SEO is one thing but SEO for a law firm is something else. Good luck, oop’s almost forgot remember Linkedin

Brandon

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#30. March 4th, 2012, at 9:48 PM.

Including .edu and .gov backlinks might be something to consider, unless you feel that is no longer necessary or worthwhile.

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#31. March 5th, 2012, at 2:20 AM.

If there will a be a law for SEO what would it be?Will it limit our activities and resources when doing a SEO?

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#32. March 5th, 2012, at 12:35 PM.

Recently I saw there are many websites which give lots of advantages while your site is under beta process. One of such site is Pinterest, why don’t you make a page over there and post some HD pics related to your lawfirm and I am sure definitely there will be many visits from their to your website, as a matter of fact the pinterest site is a social Bookmarking like website as well!

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#33. March 6th, 2012, at 10:02 AM.

Another is finding quality directories, like the Open Directory Project, Google Places, Bing Local and Manta.

Get your own gravatar by visiting gravatar.com Matt
#34. March 8th, 2012, at 1:07 PM.

Google+ needs the most attention because of the way google searches are being shown now. If there’s an active google+ page with your keyword in the name it pretty much always appears top.

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#35. March 12th, 2012, at 6:22 AM.

Google + and creating you tube channel are some of the latest concepts and also gaining popularity.

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#36. March 12th, 2012, at 4:31 PM.

I’m thinking about starting a law firm internet marketing company. But one thing I’ve learned is that it’s extremely hard to get past the gatekeeper when you’re selling these services. So many people are trying to do it which is why most law firms tell their receptionists to automatically turn these people away. If they want you they’ll find you. Any tips on getting past the gatekeepers would be appreciated.

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#37. March 12th, 2012, at 6:46 PM.

I agree that a youtube channel is a must, and I like google+ even though it’s not as popular as facebook you can still get great targeted links and visitors.

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#38. March 12th, 2012, at 9:21 PM.

I agree with some of the comments above, yes Facebook and Twitter are big, but you should also try to fit it some activity on Google+ and Linkedin. Google plus for more search engine relevance and Linkedin because of its more professional/business appeal.

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#39. March 13th, 2012, at 4:22 AM.

For getting back links we follow many seo techniques but google index only authorized site.

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#40. March 13th, 2012, at 6:33 AM.

Go for marketting strategies…social medias ..especially facebook would go great.

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#41. March 13th, 2012, at 10:34 AM.

I would then send out a tweet that notifies the site that they have gotten a free 1 year listing to the directory.

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#42. March 13th, 2012, at 1:15 PM.

I think this is a great idea, but Youtube channel would help you get founded too.

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#43. March 17th, 2012, at 5:30 PM.

Very nice post I will bookmarked it & I carry your all suggestions hope so they all are good for my blog.Thanks a lot for sharing with us

Get your own gravatar by visiting gravatar.com Jacob
#44. March 18th, 2012, at 4:49 PM.

Tackle common cases but one where a lot of people don’t really know about when it comes to legal matters. I think that is a good start if it’s not yet on the site yet. Right now I can’t seem to access the link above.

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#45. March 21st, 2012, at 10:15 AM.

How goes it Pixelhead, did you have much success with this project??

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#46. March 21st, 2012, at 7:53 PM.

Unless I missed it, I haven’t seen any link to Google adwords keyword tool. This is a great tool to use when finding any niche/sub-niche. It will even give you ideas you didn’t even think about before. Your 1 year free directory promotion sounds solid but make sure you have the right keywords to back it up! Best of luck, follow your dreams.

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#47. March 22nd, 2012, at 6:40 PM.

You could try to do some press releases. I have not tested these myself yet, but we will once our company have something newsworthy. You can get a lot of backlinks this way (I have heard).

Get your own gravatar by visiting gravatar.com Gavin Budd
#48. March 26th, 2012, at 11:35 AM.

In order for a highly respected reputation to be built social networking is crucial. Getting your name well known and recognised through the likes of Facebook and Twitter is crucial when promoting your services.

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#49. March 26th, 2012, at 5:13 PM.

Well I’ll certainly use it in future for SEO but you do need to get your pagerank up. Any way you can get some .edu links? perhaps from lawschools?

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#50. March 27th, 2012, at 3:23 PM.

Yes I agree with Facebook Covers that youtube IS indeed a good way for SEO>

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#51. March 27th, 2012, at 9:55 PM.

When working with law firms do you run into a lot of competitors who are winning in the rankings because they’re more willing to do black hat and spam?

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#52. March 29th, 2012, at 10:03 AM.

Social network are the most dominant trend to increase traffic and bring awareness of our business

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#53. March 29th, 2012, at 10:24 AM.

This way, the content will link back to you, to the business page. This regarding the links tracking back to your site.

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#54. April 1st, 2012, at 8:33 PM.

To increase authority, maybe you could get honest testimonials that would be people saying how they have found listing with your site to be of benefit to their law firm.

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#55. April 4th, 2012, at 9:40 AM.

When utilizing law companies do you run into a lot of opponents who are successful in the positions because they are more willing to do dark-colored hat and spam?

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#56. April 6th, 2012, at 6:13 AM.

social netowrk is nice way to get hard traffic on your site. we should be follow good social networking site. like facebook, youtube, digg, diggol,etc.

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#57. April 9th, 2012, at 10:09 PM.

All of these are great tips. I also agree with positive, honest testimonials!

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#58. April 11th, 2012, at 12:38 PM.

I think this is a huge idea, but YouTube channel would help you get founded too.

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#59. April 13th, 2012, at 3:32 PM.

To be honest, most of these comments are junk. To get some authority from Google, you’ll need high quality backlinks from sites that already have authority. Try creating a relationship with the people of these sites in your niche and acquire links from them… Say a guest post…

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#60. April 14th, 2012, at 4:44 AM.

Online business is becoming a service industry flourished because ithas a lot of time savings for customers as well as cost.

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#61. April 22nd, 2012, at 5:31 PM.

Thanks for the information. I agree that a youtube channel is a must, and I like google+ even though it’s not as popular as facebook.

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#62. April 26th, 2012, at 12:51 PM.

I agree with stan@stair treads. getting authority on Google is not easy. it’s a long-term and continuous process. listing on Google maps is important. apart from that, discuss core matters in the blog section of your directory. focus on topics like how to optimize a law firm site on Google and provide ample information. give tips and tweaks. extensive but calculative social networking is also imperative.

My best,
Stefan,
Sizzlemedia UK

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#63. May 6th, 2012, at 2:19 PM.

To increase your authority…..Try to get some patent numbers from myfreecopyright.com. this Patent numbers can be used, when you report a copycat blog to Google

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