How Can Cloud Hosting Impact Your Online Marketing Budget

Posted by Biljana Dimovska

Cloud Computing is the result of latest technological developments in the field of Information Technology which had greatly effected the budgets of all types of online businesses, big, medium and small.

A number of hosting and computing online are covered by Cloud Computing, as an umbrella. It influenced the budgets of almost all online marketing businesses through its various positive features. In recent economic conditions worldwide, it has become difficult to control the budget of online marketing of any business, especially for medium and small businesses. Cloud Computing had positively solved their problem of spending more and more on running the servers and websites in the classic ways especially in the peak load times. At peak hours you need space to download your websites on your servers which are already overwhelming due to rush. Cloud server computing provides additional space to download websites as it is a host of several virtual servers.

Small and medium businesses can run their website or any other service to be computed through the Cloud Hosting Provider on one or the other virtual servers provided by it. Thus, they can manage their servers versatilely as their capacity to use servers can be scaled up or down as per their requirement. The Cloud has enough spare space to adjust anytime you need it. Also you don’t have to buy any additional hardware for that purpose. This variable scalability has many benefits for businesses irrespective of their size as they don’t ┬áneed to know the server’s requirement. So, cloud hosting can effectively impact ┬áthe online marketing budgets of businesses in the part of hardware and software expenses as well as monthly hosting capacity fees.

Ways to impact online marketing budget

Monthly Hosting Fees

The usual servers used by small and medium businesses, to host websites for their marketing, charge for the full capacity of space provided to them according the time taken in downloading the website even if they are not in use. But cloud hosting servers charge only for what they have used. So your expenses of server’s usage reduce considerably by using cloud hosting.

Versatile Scalability

When an online business grows, there may be an increase in traffic to their website which requires additional space that cloud hosting can easily provide. Other servers will have to face problems in providing additional space for growing businesses. They’ll have to raise their fees since the hardware expenses involved in increasing the server capacity will be great.

Less Downtime At Peak Hours

Usually the speed of classic servers gets effected at peak load hours and the website download time is increased considerably. Website loading will be delayed and that may cost you dearly in traffic, customer satisfaction and money. These problems can be avoided with cloud hosting as the service provided is supported by several virtual servers and that helps in hosting as many websites as you want even and use load them successfully even at peak hours.

Thus cloud hosting impact your online marketing budget and even your income and your client satisfaction rate considerably by reducing the cost of hosting websites as well as provide hosting space invariably as per your requirements and your business growth needs.

Written by Biljana Dimovska on August 18th, 2012 with comments disabled.
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24 comments

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#1. August 20th, 2012, at 8:08 AM.

Web hosting has a great importance in internet marketing business depends upon the optimization requirements. For example, for limited traffic shared hosting is OK but for large traffic always recommended to have dedicated hosting.

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#2. August 20th, 2012, at 11:03 AM.

These new tools will allow companies to better understand their customers and better target messages, sending messages only to interested clients timely, as it is clear that not only is good for the client to receive only the information you need, but also for the company, which saves resources and surprisingly low marketing budgets.

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#3. August 21st, 2012, at 10:46 AM.

Cloud Hosting is always a good solution for small and medium businesses.

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#4. August 21st, 2012, at 7:23 PM.

Cloud hosting can really save people some money if they use it the right way. It’s best for small business that are just starting out because they will only charge you according to usage so if you’re new and don’t have much traffic ye t you won’t have to spend much. Thanks for sharing Biljana

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#5. August 25th, 2012, at 8:25 AM.

they can manage their servers versatilely as their capacity to use servers can be scaled up or down as per their requirement.

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#6. August 27th, 2012, at 6:16 PM.

Cloud computing is the solution to many problems that has been going on ever since I can remember, here in Brazil there are many bureaucratic problems to be solved, but there are few barriers as privacy, but sooner or later it will be fully resolved now money that is unique compared to conventional, while not resolved as we go walking. Congratulations on your text and forgive my poor English, a hug.

Get your own gravatar by visiting gravatar.com Greg Gordon
#7. August 28th, 2012, at 11:11 PM.

Excellent thoughts. In our day and age I am not sure who would not use cloud hosting because of the simplicity of adjusting the amount of ram and memory is so simple and cost effective.

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#8. October 26th, 2012, at 3:41 PM.

The biggest advantage of cloud computing is the elimination of the investment in stand-alone software or servers by the user. By cloud computing, one can easily save the overhead charges such as cost of data storage, software updates, management, and most importantly cost of quality control. Now anyone can use the services of cloud computing at affordable rates.

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#9. October 31st, 2012, at 1:52 PM.

Good point with the downtimes in the peak hours. Even though we had never problems with downtimes, the speed of page loads in the peak hours has been improved significantly when we started to use this technology.

Get your own gravatar by visiting gravatar.com jimi ellis
#10. November 5th, 2012, at 12:15 AM.

I have just paid two years in advance for my host, obviously i am a newbie, thanks for educating me about cloud hosting. I only wanted to run a website, not get a degree in SEO and the sorts, but they go hand in hand, learn a little every day :)

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#11. November 5th, 2012, at 11:28 AM.

Nice thought, In my opinion everyone would like to use the cloud computing technology because its simplicity and cost effective.

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#12. November 5th, 2012, at 1:06 PM.

could hosting is good way to host your site if you know deeply about could hosting.

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#13. November 7th, 2012, at 12:21 AM.

Cloud hosting has become an important part of our business and also helps to safeguard against hardware failure which is always a bonus! For small businesses who dont want to purchase a whole server its a must have!

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#14. November 7th, 2012, at 5:03 AM.

My site is cloud hosted, and it is so much more efficient. I think it plays a huge factor in marketing because the biggest part of marketing is making sure that your products and services are available at all times. Cloud hosting makes this immensely easier!

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#15. November 7th, 2012, at 2:17 PM.

Got to agree with BC, Cloud Hosting is very beneficial for small businesses!

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#16. November 7th, 2012, at 9:20 PM.

Which is very difficult to select the Host to inform Thanks very much for this issue.
And best of quality to get a firm and concise host.

Get your own gravatar by visiting gravatar.com Tini Martz
#17. November 9th, 2012, at 6:27 AM.

Yeah I can definitely see how cloud hosting can have a lot of advantages, especially if you garner a lot of traffic.

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#18. November 9th, 2012, at 5:39 PM.

That’s a good info. But do you think for a small company the cloud hosting will be helpful??

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#19. November 11th, 2012, at 5:36 PM.

Cloud hosting is good idea big business, but this not suitable for small one because after searching many time i found the cost of cloud hosting is more 10$/month, for small business i recommended share hosting. To day share hosting have great future too such as unlimited in bandwidth and space.

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#20. November 13th, 2012, at 10:39 PM.

Cloud hosting and cloud computing are relatively new operational models that have made an impact in business over the last few years like their web host counterparts, cloud hosts allow people to park their websites in the host computing facility but cloud hosts offer services beyond mere web hosting; they also house data and serve up software applications.

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#21. November 14th, 2012, at 4:37 AM.

Add redundant backup to the mix and with the up time you’ve got a winner. With the competition constantly growing you can be sure to find a deal!

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#22. November 14th, 2012, at 6:57 AM.

Cloud hosting can do real good things for your online marketing budget. From the latest development of this modern technology, cloud hosting made innovative ways on how to make it workable and really great.

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#23. November 15th, 2012, at 12:10 AM.

I just got up and running with the new technologies and they went and changed them again! All fun aside- cloud computing seems the way to go.

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#24. November 16th, 2012, at 2:16 PM.

that great thinking but why you have to pay more if you find the most cheap with the same future in share hosting

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