Inspite of Michael’s negative buffoon type character, I think the branding for Hooters is mostly positive.

Do you watch The Office? What do you think about the use of this type of advertising? Is it effective?

tags: Steve Carell, Hooters, branding

Looking at my Emperor Anton Twitter page, I notice it is a PR5. I am not sure how much if any “Google juice” it has, since tweets are only run 20 deep. So a link on there can only remain there as long as it is within the last twenty tweets. It may count for a little bit of Google juice, but probably not since any links in the tweet have a “no follow” tag. But I have seen tweets show up in the SERPS, so if you put a link to a desired site in a tweet and it shows up in the SERP’s, it could possibly result in a bit of traffic.

Twitter Update: Have You Overheard?

Overheard.it posts tweets on their site that are prefaced with “Overheard” or “OH”. Also, to be posted on the site tweets must be marked as “unprotected” or visible to the public.

After you post an OH tweet it will show up on Overheard within 15 to 20 minutes, unless you add them as a friend, then it should appear within 2 minutes.

Follow Overheard

Thanks Overheard

So your tweets can be published on yet another site. I know lots of people post their tweets on their Facebook page, blog, Myspace, and Mybloglog to name a few. And now you can add Overheard to the mix.

Brilliant Marketing

Overheard is part of the Sidebar Network, which is a network of sites being developed by the web design company, Sidebar Creative. From what I can tell the Sidebar Network consists of:

• SidebarCreative the web design company site.
• Snitter, which is a desktop application from web developer Jonathan Snook, that lets you view your Twitter account. I am a little foggy on what Snitter is, but hopefully Jonathan or someone else from Sidebar will comment and give me an update. Watch Snitter’s Twitter Updates.
• My Mile Marker, a site that lets you keep track of your gasoline consumption over a period of time and for numerous cars. Love the user agreement you must agree to when signing up for the service.

It’s a web site… it won’t destroy your computer. We’ll take your data and store it, but if we lose it, we’re sorry. We’ll probably sell aggregate data (but not your name or email address) to advertisers. We reserve the right to charge for this at some point. These terms might change in the future, but if they do, we’ll let you know. Cool?

This reminds me so much of all the Facebook apps that companies are developing in hopes of getting other Facebook user to use and become loyal customers. Give away something free and get some advertising in exchange.

If I were using Myspace, I would give Kudos to SidebarCreative for developing the Overheard site and further developing the Twitter advertising model, which even Joel Comm is starting to use.

What do you think about Twitter and Overheard?

The ads in addition to being annoying, also slowed down the page load times considerably. For visitors who use slower ISP’s, the extra time could be quite considerable.

However, we will still be monetizing the site with a variety of advertisements to include text link ads, banner adds, paid blog reviews, directory links, and of course Google Adsense.

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