Anyway, back to the authority known as Yellow Book.

Yellow book advertising is a method of advertising that many businesses may decide is an appropriate method of spending their valuable advertising dollars.

From the humble beginnings in Long Island, Yellow Book has grown to be a huge advertising medium. I bet most people have let their fingers do the walking on more than one occasion. Currently though, the old Yellow Pages has seen a serious decline, and is struggling to stay a float. However, it is still a prefered advertsining medium to many of the mom and pops to name a few.  I am not going to tell you that it is dieing, and the new Yellow Pages is the smartphone..I am sure you new that.

Possible Ways to Capitalize on Yellow Book

What I am going to give you are four ideas for taking advantage of the declining authority of Yellow Book.

• Become a Yellow Book certified SEO Contractor?

• Make an SEO training program, and get Yellowbook to market it to their huge customer base.

• Link Build and Rank for Yellow Book Keywords such as:
  • yellow book
  • Yellow Book Advertising
  • Yellow Book Advertiser
  • Yellow Book Advertising rates
  • Yellowpages
  • Yellowpages.com
  • Yellowpages.cm
  • yellowpages.cmo
  • yellowpages
  • yellowpage
  • the Yellow Pages
  • yellowpages map
  • YP.com map
  • yellow pages maps
  • etc…
• Lastly,  go after Yellowpages.com advertising customers who were serviced badly by the old world advertising authority. (there are a lot of them). I have more than a few clients that previously were using Yellowpages.com or Superpages.com, which did provide a website and were being charged on a PPC basis.  Several of my clients that previously were with Yp.com, said they had signed an iron clad contract which meant being charged hundreds of dollars a month for clicks that YP said they had recieved..but the calls did not come in at all and the ROI(return on investment) was just not there. On the positive, I have noticed that the sites that my clients were given, were optimized well for local search, but usually the on-page optimization is where the SEO ends with YP sites.

Why Yellowpages Advertising is so Bad

First, I did say that a few of my clients did sign up for and get an actual website. However, the sites were very basic, and were optimized for only their local geographic regions. So showing up in the SERPs for other geographic regions without any further SEO is out of the question.

Secondly, my clients were being charged for clicks, which meant when ever a person searched for say “Exton Home Cleaner“, and the resulting search brought up a Superpages listing, when the searcher clicked on the link, and visited the  Superpages page and then hopefully clicked on my clients link, he was charged for a click…whether he got any business or not.

Thirdly, Yellowpages or any of their affiliated sites do not make money if the clients site ranks, only if the YP pages does. So they have no incentive to properly SEO the clients sites.

What Can YellowPages do to Turn It Around

First, they can quit ripping people off for unsubstantiated PPC advertising, by changing their monetization strategies. They already have the ability to build websites, so why not focus on creating a advertising experience that does not take advantage of the small business owner who is powerless to do anything after they have signed a seemingly iron clad contract after being sweet talked by a Yellowpages Advertising sales person who promises the world but delivers little.

Are You a Prior YellowPages Advertiser?

If you are a small business owner who is tired of paying for Yellowpages advertising, and would like to see a higher ROI on their advertising dollars, please leave a comment or stop by Baldydog.com and feel free to contact us for a quote that will enable you to see a significantly higher ROI than Yellowpages advertising.

Do you have a Yellow Book, Yellowpages, Superpages or other type of experience you can share with us?

Inspite of Michael’s negative buffoon type character, I think the branding for Hooters is mostly positive.

Do you watch The Office? What do you think about the use of this type of advertising? Is it effective?

tags: Steve Carell, Hooters, branding

Looking at my Emperor Anton Twitter page, I notice it is a PR5. I am not sure how much if any “Google juice” it has, since tweets are only run 20 deep. So a link on there can only remain there as long as it is within the last twenty tweets. It may count for a little bit of Google juice, but probably not since any links in the tweet have a “no follow” tag. But I have seen tweets show up in the SERPS, so if you put a link to a desired site in a tweet and it shows up in the SERP’s, it could possibly result in a bit of traffic.

Twitter Update: Have You Overheard?

Overheard.it posts tweets on their site that are prefaced with “Overheard” or “OH”. Also, to be posted on the site tweets must be marked as “unprotected” or visible to the public.

After you post an OH tweet it will show up on Overheard within 15 to 20 minutes, unless you add them as a friend, then it should appear within 2 minutes.

Follow Overheard

Thanks Overheard

So your tweets can be published on yet another site. I know lots of people post their tweets on their Facebook page, blog, Myspace, and Mybloglog to name a few. And now you can add Overheard to the mix.

Brilliant Marketing

Overheard is part of the Sidebar Network, which is a network of sites being developed by the web design company, Sidebar Creative. From what I can tell the Sidebar Network consists of:

• SidebarCreative the web design company site.
• Snitter, which is a desktop application from web developer Jonathan Snook, that lets you view your Twitter account. I am a little foggy on what Snitter is, but hopefully Jonathan or someone else from Sidebar will comment and give me an update. Watch Snitter’s Twitter Updates.
• My Mile Marker, a site that lets you keep track of your gasoline consumption over a period of time and for numerous cars. Love the user agreement you must agree to when signing up for the service.

It’s a web site… it won’t destroy your computer. We’ll take your data and store it, but if we lose it, we’re sorry. We’ll probably sell aggregate data (but not your name or email address) to advertisers. We reserve the right to charge for this at some point. These terms might change in the future, but if they do, we’ll let you know. Cool?

This reminds me so much of all the Facebook apps that companies are developing in hopes of getting other Facebook user to use and become loyal customers. Give away something free and get some advertising in exchange.

If I were using Myspace, I would give Kudos to SidebarCreative for developing the Overheard site and further developing the Twitter advertising model, which even Joel Comm is starting to use.

What do you think about Twitter and Overheard?

The ads in addition to being annoying, also slowed down the page load times considerably. For visitors who use slower ISP’s, the extra time could be quite considerable.

However, we will still be monetizing the site with a variety of advertisements to include text link ads, banner adds, paid blog reviews, directory links, and of course Google Adsense.

If you are reading this, and are interested in Advertising on Pixelheadonline, please see the Advertising page.