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matching the category Directories.
Directories are either site reviews or resource descriptions of other directories.
Sure it seems that Directory links are having less and less Google juice. Deep more relevant categories often are not cached by the deep Google spiders. So what can you do to ensure that you are getting the most Google juice for your buck or if the directory is free, for your time?
Before paying for a link, I always check to make sure that the page I am submitting to is cached. That is I copy the url, paste it into the Google search bar. If the page has been visited by the Google spiders, it will show up in the SERP’s.(Search Engine Result page). You can either submit to a page that Google has not visited and build links to the page so that you encourage Google to visit the page, or you can find a page that has been cached already.
What you can do is click around the different related categories of the directory, and copy and paste into the desired category page urls into the Google search bar until you find a cached page, or you can check the whole site to see what pages are cached using site:url. This will show you all the pages that are cached by Google. For example, putting site:http://www.pixelheadonline.com into the Google search bar, I see that 1,430 pages are cached in Google. Then all I need to do is page through the results and find an appropriate cached category page to submit my site.
1 more link building tip
If I go to the next level down in the directory, such as Business, and copy that url, and put in site:http://www.pixelheadonline.com/Business/ I can see that 17 sub-pages are cached. Using this method allows you to find cached subcategory pages in relevant categories without having to page through unrelated results.
So that is my tip for link building this post. Got any other link building tips you would like to share?
Check for cache with the site:url and with out the site:url. I believe that using the site:url returns pages that have been visited by the Google Spider that does deep searches, which are done with less frequency. If paying for links, I want to make sure that the links are cached by regular spiders as well as deep searching spiders for more Google juice for the link.
see Google Cache Update post for more current discussion.
Written by Pixelhead on October 2nd, 2007 with 25
Read more articles on Directories and Directory Submissions and Internet Tools and Link Building and Marketing and Uncategorized.
Late Abuse PostI won an Ipod Shuffle from AlexShalman.com
A quick post on a directory that I was on this morning, while doing client work. HelpYouWork.com is just a general web directory. So why am I writing about it?
I am writing to tell you the readers and hopefully the owners of HelpYouWork about this directory for two reasons. First, it uses session ID’s to identify the visitors to the directory. This is bad for search engines, so until they discontinue using session ID’s, I would not place a lot of stock in it as an SEO tool. Do submit your sites, but just don’t expect either a lot of Google juice or visitors from this site. Session ID’s leave a bit of code on users computer(cookies), which can be used to track visitors for a number of reasons which I don’t want to get into here.
The second reason I am writing about HelpyouWork.com is because it does not have a method of contact. I really dislike directories that do this. If I am on a directory and have a suggestion or would like to inquire about advertising, a contact form is the ideal. I also think it is a good thing to have so that if a visitor comes upon a dead link, they can contact the directory owner and let them know, thereby improving the quality of listed sites.
Well thats my little rant on directory features that I don’t like for today.
Do those of you who submit to directories have features that you hate or like as well…Let me know.
Written by Pixelhead on August 9th, 2007 with 3
Read more articles on Directories and SEO and Uncategorized.
Link Building FourJune and July Review
Have you submitted a site to lots of directories lately? Go ahead go on over to DirectoryCritic,com and submit a site be it a favorite of yours or an ecommerce site. Go ahead I will wait.
Ok, your back. While you were out getting links, did you experience deja vu quite a lot. Directories can be easily created using a directory script, and often times the owners make little to no alterations to make the directory unique. As if it is not bad enough that the few templates are everywhere, the category database is everywhere as well.
Its not only me that sees this problem. In a DirectoryCritic Blog post Link Farm Clone Directories
says that characteristics of Clone Directories include:
- Loads of directories on the same IPs
- Directories that have obviously had no effort at all put into them (some donâ€™t even have a template or donâ€™t even have the logo changed – how hard is it?)
- Category clones (basically cloning a populated directory)
- What I look for in a good unique directory includes but not limited to changes to template if it is a popular template.
- Categories should also be edited, especially if the directory starts out using a category database.
- Add other features to the directory like articles, advertising opportunities, about us pages, contests, a directory blog, a directory forum, etc…
- Add text to the sub-pages as well as the home page. I have just started doing this to Pixelheadonline. Adding text can be as simple as adding a little paragraph of text to describe the category. It can also include the adding of articles.
Future of Directory Links
With all the clones out on the net, I believe that quality directories will become something that will be sought after. This will include directories that have not only a home page that is indexed in the search engines, but also has the majority of its sub-pages cached. When site owners start to have their site rankings hurt by using these bad linking neighborhoods, good directories will be in even higher demand.
Am I right? What do you think will happen to directories in the future? Will they go the way of the FFA (Free For All) pages?
Written by Pixelhead on July 9th, 2007 with 18
Read more articles on Blogging and Directories and Directory Submissions and Internet Tools and Marketing and Uncategorized and Web 2.0.
Do Follow UpdateSuite 101 – a Success Story
Before reading this, it is suggested that the previous articles on Link Building be read.
I hope that I have not given the impression that the process of building one way links to a site is done simply by using directories. Directories, however, are a very important tool that can be used to build one way links. I have never used a directory and expected massive amounts of traffic to be directed to my site. It would be nice, but the probability is against it.
The first three posts in the series dealt mainly with using General directories such as PixelHeadonline.com to build one way relevant links to your site. The next topic in this series, progresses toward the area of Niche Directories, which offer a way to build links to your site that have an even higher relevance.
What are Niche Directories?
Niche directories like general directories, are broken down into categories, however, unlike general directories, the categories all pertain to a certain niche market, such as real estate. What is your niche? More than likely, if you have any competition in your niche, there will be niche directories for your site to submit your site. Sadly, many of these tend to be reciprocal linking directories, which really don’t help us with building one way links.
Three-Way Linking Anyone?
However, do try three way linking with these reciprocal sites, that is see if they will give you a link if you give them a link to another site that you may have access to such as a directory or a blog with a similar topic. Some sites will allow three way linking some won’t…it does not hurt to ask. (Please drop me a comment and let me know if you like or dislike three way linking)
What sort of Niche has Potential for a Good Niche Directory?
Niche Markets that have a good amount of focused traffic have the ability to be good Niche Directories. I don’t believe there is a niche out there that a directory does not or can not be made. For example, a site I work with sells corn stoves( a stove that burns shelled dry corn for home heating purposes). Talk about a niche market, and there is a Corn Stove Niche Directory, for this market.
One of the most interesting niche directories I have come across, that Lizzie Bean introduced me to, is an Industrial Niche directory. The interesting thing about this directory is that all of the sub-categories have their own unique url, and not a sub domain page.
My point of using these two niche directory examples is that any niche can be a good niche market for a directory. If there is interest, then a niche directory should be able to exist for that market.
What makes a Good Niche Directory?
A good niche directory I feel should have many of the same characteristics as a good general directory to include:
- Not built in frames.
- Does not use “No Follow tags“.
- Edited for quality to insure submission guidelines are met.
- Set submission guidelines.
- Three to four submission methods to such as reciprocal, free, express, premium etc.
- Unique look, or at least attempt to alter the design template if a popular template is being utilized. The Corn Stove Niche directory uses the same template as Pixelheadonline.com(we have altered ours a bit).
- Insure that any page with a premium listing has back links to it.
- Never utilize redirects.
- Make contact information available somewhere on the site.
- Check to make sure that all links on the site work(do this regularly).
- Don’t make submission procedures too difficult or too easy. Validation codes need not be a mystery.
I can go on and list many more things that make up good directories, but it would probably be better if you want to find some that I give you a list. If you see one that you think belongs here drop me a comment and I will stop by and evaluate it. I may also break the list down in the future into sub-categories of different niche directory markets.
My Short Niche Directory list.
This will be another post, as I there are so many out there, but for two great resources on these visit directorycritic’s list of and http://info.vilesilencer.com/
Written by Pixelhead on March 23rd, 2007 with 12
Read more articles on Directories and Directory Submissions and Link Building and Marketing and Uncategorized.
Several Mybloglog FavoritesI have been under the hood messing with the engine…
What you need to get started with link building. Please read Link Building part I before continuing.
Keyword phrase list
How do you come up with a list of keywords?
I first look at my site and try and think like my potential visitor. In other words, what would a visitor type into the search bar to find your site? This is a good basic place to start. The next step would be to utilize keyword tools such as:
- Google Keyword tool, which gives lots of alternatives, but little quantitative data in relation to the number of searches.
- Overture Keyword tool, which is now owned by Yahoo. Gives results for monthly searches for words and monthly searches for related key terms. Does not break down singulars and plurals, does not filter many different searches, and results tend to be skewed due to the lack of filters.
- Wordtracker Keyword tool, does require a membership, but also offers a free trial.
Results are daily searches, not monthly, and are broken down by singulars and plurals, and various filters are used to which create less skewed results.
Keyword research is a very important step in determining your sites SEO, so take your time and do it right. Here is a good Keyword Research post from Lisa Barone of Search Engine Guide.com, if you would like more info on the subject of Keyword Research.
When I do link building I usually have numerous descriptions that go with each keyword phrase. I make some standard descripitions out ahead of time and place them in a notepad doc along with the keyword phrases and the urls I want to use. Other SEO specialists that I know, don’t use prewritten site descriptions, but prefer to make them up as they go. This does take a bit more time, but will insure you don’t overuse the same description too many times. These descriptions should not be spammy(use of multiple keywords), use html, or use sales hype. Just describe what a visitor will find on the site.
Keyword corresponding Sub-page urls
Each keyword phrase should have a sub url which can be submitted when deep links are allowed. As mentioned before, not all directories allow deep links. Several reasons for submitting deep links include higher relevance of deep link pages than the home page, and it will also help to get the deep linked pages visited by the search engines, which will also result in these pages as well as the home page showing up for the given keyword phrase. It has been proven that sites that appear in the SERP’s with two pages, get more clicks than those with only one result.
Important things to know about directories and link building:
There are similarities and differences with most directories.
â€¢ Most directories have a list of Guidelines you need to follow to increase your chances of having your site accepted into the directory.
â€¢ Most directories offer the option to submit your site as Featured or Sponsored, Express for a fee; and Regular or Reciprocal â€“ usually free.
â€¢ If you have a budget to work with â€“ choose the paid option, as these links tend to be accepted more often and far quicker.
â€¢ When choosing a category to submit to â€“ choose the highest level category that the directory will let you submit to â€“ that is still relevant to the site you are submitting. For example, if you’re submitting a site for breast cancer treatment and the categories you have to choose from are health/ conditions & diseases/ cancer/ breast cancer/ breast cancer treatments. It would appear that the breast cancer treatment category would be the best BUT because it is buried so deep within the directory it probably won’t get picked up by the search engine spiders very often. So, I would submit the site to the cancer category.
Link Building part III will focus on submitting to the best directories, the best categories of directories, and the best way to get listed.
Written by Pixelhead on February 27th, 2007 with 5
Read more articles on Directories and Internet Tools and Link Building and Marketing and SEM and SEO and Uncategorized.
Link BuildingMybloglog Favorites for the Week
Link building is an integral part of my job as an SEO Technician(one of my many jobs), and the ability to do it correctly is a skill that is can be easily learned, but does take quite a lot of time to do correctly. There are many resources readily available on the Internet about this very topic. So any knowledge that I may have is already out there. So in a series of posts, I shall, with the help of Lizzie Bean, give instructions on the proper way to conduct manual link building, as opposed to using an automated link building program that submits your site to numerous other sites, such as directories, blogs, FFA pages, and link farms automatically.
Manual Link building does take time, but it is well worth the effort. Web masters or site owners should be weary of Link building deals which promise 100′s of links for a package deal. Often times these link packages will submit your site to numerous directories, using one or two variations of the link text or anchor text(the words that when clicked on take you to another site, page, or location on the same page)as well as limited site descriptions. Anyway the worst thing that can happen is your site is it gets banned or dropped to oblivion in the SERP’s, so enough with the warnings here is….
Link Building Part 1
by Lizzie Bean,PixelHead
Link building instructions
The purpose of link building (obtaining links that point to a website) is to increase search engine rankings for specific keyword phrases. You should get links in directories that link to yours or your client’s sites using a variety of keyword phrases that the client wants to rank for in Google as the anchor text of the link.
Directories – websites that are organized by categories. Each category has links to websites that are relevant to the subject of the category.
Anchor text – this is the text that is linked. When submitting sites to directories the Title that is submitted is usually the anchor text for the link.
Submitting a site -the process of filling out the form on a directory that allows the editors of the directory to review the site being submitted to the directory. To submit a site you will need to find a “Submit Site”, “Add URL” or a similar link/button.
Page Rank (PR) – this is a rating system that Google uses to determine the link popularity of a website. PR ranges from 1 10. The higher the PR on a site â€“ the better. To see the PR â€“ you must install the Google toolbar. PixelHead recommends downloading Firefox with the Google toolbar, which can be done by clicking on the icon in the left side bar. PixelHead gets 1 dollar for every sign up. If you have never used Firefox, give it a try, many unique features make it a great resource, all while being much less prone to viruses than Explorer.
SERP- search engine results page.
SEO- Search Engine Optimization deals with making a site so that it will rank well in the SERP’s. Broken down into two basic parts- on page optimization and off page optimization(link building)
SEM-Search Engine Marketing deals with a variety of methods to get your site out there using the search engines via natural search and paid search.
Stop Words-Words that the Search Engines(Google) ignores. Read this Search Engine Watch post about Stop Words for more info about them, and here is a nice list of Stop words.
What you will need to get started:
1. a list of keyword phrases that you want your site to rank for(future post)
2. a list of description text that will correspond to each keyword phrase
3. a list of sub-pages of the site that each keyword phrase can link to WHEN sub-pages are allowed for submissions.
4. a list of directories to submit your site(Google “directory list”) or visit these two resources below.
- A great directory resource, DirectoryCritic has an ever growing list of directories. Voting on directories by those who submit allows for the better directories to place higher on the list, which kind of makes it a web 2.0 site for directory owners/submitters.
- Another great site for link building resources is Info Vilesilencer, which to quote the DirectoryCritic, is “The original SEO friendly directory list. Dan has played a key role in the SEO directory revolution and the development of the “search engine friendly” directory standards that we all use today”. And according to the Info.Vilesilencer blog, the biggest update to the sites directory list was just made.
Read Link Building Part 2
Written by Pixelhead on February 21st, 2007 with 15
Read more articles on Directories and Directory Submissions and Google and Internet Tools and Marketing and Mybloglog.com and SEM and SEO and Uncategorized and Web 2.0.
MyBlogLog Favorites of the WeekLink Building (partII)
MyBlogLog Favorites of the WeekLink Building (partII)
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