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A great way to promote your online business is via article marketing. This involves writing articles to submit to article directories. Learning how to write articles to promote your internet based business will be an invaluable skill to have.
It’s a straight forward process. You write good articles on your niche and include a bio with a link or two back to your site in the resource box. Then you submit these articles to article directories.
The quality of your article will determine how much traffic you receive and whether Google and other search engines are impressed. It is recommended that the articles you submit to article directories are newly written. With other words avoid re-using the same articles from your site.
Although it is good to write articles on your particular topic or niche in which you are marketing, it is better to approach the articles you wish to submit using a more broader approach.
As an example, if your blog income is based on marketing a particular diet product your articles could be on the broader topic of living a healthy life. Your aim is to attract a larger readership base than just those who might be interested in the product you are selling.
Article directories have a stream of readers interested in a range of topics. Your articles end up being read a surprising number of times.
But what is even better than the number of readers it that it your articles are read over a long period of time. This is contrary to a blog where mostly the newest articles receive the immediate traffic. Thereafter articles are at the mercy of search engines to receive further air time.
Each time your article is read you have the chance that the reader might be interested enough to click on the link to your site which is shown in the resource box at the end of the article. This allows for a possible constant stream of traffic to your site.
Besides the regular readers who use article directories for information or entertainment, article directories are also used by non-writing website and blog owners to source articles for their sites.
They are allowed to use them on their own sites in exchange for including your bio with live links. As a source of links this can be invaluable. And it requires no further effort on behalf of the internet marketer.
However, probably the most valuable part of this exercise and what makes it really worthwhile for internet marketers to submit articles to directories is the backlink the directory itself provides to your own site.
Most of the well established article directories such as Ezinearticles or Go Articles have a high PageRank. Having a link back from their site to your blog or website has high value for you the internet marketer.
Learning how to write articles for submission to directories is an excellent marketing strategy for the internet marketer. As an article writers who is developing an online business with the aid of good content you will certainly miss out on a golden opportunity if you do not make this part of your marketing strategy. Read more at The Digital Archives.
There are many keyword tools such as Keyword Discovery, Wordtracker and Keyword Spy, but for this series, which is being done for the beginner, the Google Keyword tool will be fine.
First, look at your site, and ask yourself – generally speaking what is it about? Looking at Mybarebags.com, I see that cloth bags are being sold here. So “cloth bags” is what I put into the Keyword tool. I might also look around the site and take note of any other keywords that might apply. On some sites, depending upon the site, I might actually go through each page and see what keywords apply to each individual page…if the site owner wants the entire site optimized…
To learn what “dofollow” means, check out the PageRush dofollow FAQ. Now that you know what dofollow is, here is why you should join the movement.
10. Dofollow Rewards and Encourages Commenters
Let’s get the obvious out of the way first. Converting your blog to dofollow means that you will give search engine visible backlinks to people that post meaningful comments. This is a nice complement to your commenters and means people will seek out your blog and spend time writing comments.
9. Give your Blog a Kick Start
For a brand new blog, making it dofollow will attract new visitors. Think of it as a “survival of the fittest” link-exchange. The people who write the best comments get links. The best bloggers will find you, then you can set off to comment on their blogs.
8. Narrow your Niche
Authority on the internet is all about expertise. By making your blog dofollow, you in effect become more specialized. Visitors who know about dofollow will remember that your blog is the one where comments count. This little change makes your blog more remarkable, and more differentiated from your competitors. By responding to your commenters, you will naturally develop a community of readers.
7. Join the Movement
It is great to know people with common interests. Think of the analogy of moving to a new city. Even though you may be an accountant or lawyer, you are still likely to seek meet ups with other people who are new in town. In the same way, dofollowers hang together even if they are blogging about different topics.
6. Get Backlinks
Paradoxically, making your site dofollow (giving away better links) will make it qualify for lots of lists of dofollow blogs. Dofollow blogs qualify for special directories (like the PageRush dofollow list). Also, links to dofollow blogs are often passed around and shared in blog posts and on twitter. Going dofollow qualifies you to be included in that “ultimate guide to dofollow blogs” you saw last week. What is that quote… “if you see a parade, you might as well get in front of it.”
5. Take the Lead
By learning about dofollow, and sharing what you learn with your readers, you establish yourself as not just a domain expert, but also an expert in blogging. By going dofollow, you are ahead of the curve. There’s a good chance you will have some readers who are bloggers, and the more you can help them learn, the smarter you look.
4. Spam Filters are Good
As long as you have a good blog spam filter, and moderate your comments, there is no need to be nofollow. In fact, your blog will be better (more relevant and interesting) as moderated dofollow than as un-moderated nofollow.
3. Get more Content and Customers
Of course, ultimately you want to encourage commenting because you want more commenters, content, and *customers*. People stopping by in search of dofollow comments are potential customers you wouldn’t have seen otherwise. Their comments are content you would otherwise have to write yourself. Its a Web win-win.
2. These Effects Compound Upon one Another
Like compounding interest on an investment, a blog post with one comment is more likely to get two comments. When combined with the backlink buzz you create by joining the dofollow movement, dofollow can be a real boon to your blog!
1. Why not?
OK, if you are superblog.com with 10,000 daily visitors, congratulations. You have graduated and don’t need to reward your commenters anymore. But lets face it, when you are climbing the ladder you’ve got nothing to lose. Your PageRank isn’t going to leak out to commenters, instead you are going to create a loyal audience and build your reputation at the same time.
The last post in this series on Social Bookmarks was Social Bookmarking with Delicious, where in I introduced the series and highlighted the post with a video about Delicious, which you should watch if you have not done so. This long over due social bookmarking video goes over my opinion about Delicious and suggests a few other social bookmarking sites that would be better used for the general purpose of link building.
Is Delicious Good for Link Building?
My advice, don’t use Delicious as a means of getting direct one way links since all Delicious links are currently no-follow. However, if you concentrate on creating a site that is truly helpful or entertaining, then visitors will gladly bookmark your website in Delicious as well as any of the other bookmarking sites that your visitors use. If you get a ton of Delicious bookmarks within a short period, your page will go to the home page, which will result in more people visiting your site. The thing that is important about Delicious, is that it is a bookmarking site, which means if they do bookmark you, they are doing so because they intend on revisiting.
Link Building with Social Bookmarking
Using Social bookmarking sites for link building is and can be done very easily. There are services such as those offered by WLmarketing that will create profiles on numerous social bookmarking sites. There are also services, such as Social Submitter, that allow you to easily post a link to many bookmarking sites at once. I myself have only tried one of the mass submission services one time, and did receive questionable results. Many of the links that are built with these tools have little if any link juice. When submitted like this, unless you take the time to develop your profile on each of these sites, the traffic return will be minimal if any.
A Few Other Social Bookmarking Sites
Digg- Who has not heard of Digg, if you have not, here are some Digg posts for your to read. Links are good links, and if you get to the front page of Digg, expect a ton of traffic…make sure your host can handle the traffic load.
Stumbleupon-links are either redirects or nofollow, so there is no juice here. But again Stumbleupon can give you a lot of traffic. Here are some Stumbleupon posts if you need more info.
Mixx- Within the last month I started using Mixx on a regular basis. With a little regular Mixxing my Karma is already over 400…woot. I have not done any reviews of Mixx yet, but at least one of these is forthcoming. Link juice is questionable for mixx since many of the links are redirects. However, it does as I said before have a very positive community. I also like the ability to create community portals that closely resemble your website.
Solinkable – I just started using Solinkable after one of the site owners left a comment here. Since that time I have come to really like the ease of using Solinkable. Its “Promoted/Queued Links system follows the Digg system, but Gravity follows that of Reddit.” meaning you can vote on stories that others submit and your friends can do the same. Its a pretty new site, however the thing that I like about it that the links are all direct, and blog links that are added show up as trackbacks. Since it is such a young site, I would sign up and add Solinkable to your Bookmarks toolbar. Visit the Solinkable blog and sign up to receive updates of developments as the happen.
Social bookmarks are just another source of potential links. As Wayne said in his post about Social Submitter, use common sense when using social bookmarks. When link building in general, remember to use variety, so over doing it with the bookmarks could potentially hurt you.
I am still on vacation in OBX, and will be posting on the Social Bookmarking series starting next week. When I started working on the intial post Social Bookmarks post, I found this video from CommonCraft.com…love their videos…the first one I remember watching is the Twitter video.
This video is a good one for Social Bookmarking, more precisely it seems to be a good video for Delicious, which just turned 5 and has over 5.3 million users and over 180 million web pages added..
With 5.3 million users, if you could manage to get a page listed and voted enough, your site could show up in the delicious search results and get a really nice traffic boost.
Until next week, watch the social bookmarking video and let me know your thoughts.
Do you use delicious? If so, add me, anton_donkus, to your delicious network, and I will do the same. Leave your delicious profile url in your comment. And if you wouldn’t mind, would you bookmark the Link Building Category page…I want to see how much traffic it will bring to the page…thanks
Have you been trying to increase traffic to your site? Maybe you have considered hiring a SEO specialist to help you out. I’m going to save you a lot of money and effort by telling you about Blog Carnivals. Blog Carnivals are the experts best kept secret. Not many people use it and It’s not surprising that their web sites get lots of traffic and customers. At the end of this post you will also find a special gift to all readers of this blog that will help you build backlinks and increase traffic to your websites.
Blog Carnivals are free for anyone to use. Just visit blog carnival’s website and you can start using them right now. They help you build backlinks to your online business from other similar web sites. Not only will you get a lot of additional traffic, you will also get a lot of targeted traffic. Best of all it’s free.
To take advantage of blog carnivals there is only one condition. You need to have free posts on your site. Informative articles or how to posts work. If you have a blog on your site with posts that also works. If you don’t, then you might want to consider writing free articles. Search engines love fee articles and they will send you a lot of free traffic. You can link to your products or other parts of your website from the bottom of those articles or posts.
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