SEO and the Newbie

Posted by lizziebean

Hi - I’m Lizzie Bean - I’ll be an occasional guest author. Pixelhead has invited me to add to his fabulous blog. I am the primary author at the FatLadySingz - a weight loss and diet program review blog.

SEO is my career and passion and I’ve come across a fine, young lad just starting out in the world of web development and SEO. He asked for my advice and now opinion on his recently created website (which is not completely finished yet) for his mother’s skin care services - Sensational Skin.

This is my review of the new site - still a work in progress:

For your first site and not knowing or understanding “half the stuff you’re doing” - it’s great.

I can’t help looking at a site without SEO in the forefront of my mind - and I have a few comments relating to that, of course.

• You were smart not to build the site in frames as search engines don’t read frames well and they tend to index the “main” frame and that doesn’t usually have the content. Also, frames are very outdated - so, you did a good thing by not using them.
• Another comment related to SEO - most spiders cannot follow links that are in JavaScript, so the spider will get stuck on your main page and not go any farther. When I have clients that have their navigation build in JS - I always recommend that they use “footer” navigation as well (text links at the bottom of the page - something like this HOME | ABOUT | SERVICES).
• One more SEO comment - right now you have all the Services information on one page and you use anchor tags to navigate to the specific information. I would recommend that you make separate pages for each of the services. The more pages a site has the better in the fabulous world of SEO. It gives you more titles and content to optimize and gives the SE spiders a better idea of what the site is about.
• Your code is nice and clean - that’s good. If your styles were any longer I’d recommend that you put them in an external doc and “call” them using one line of code (better code to text ratio - another SEO thingy). You did use tags - which is great for SEO.
• The look and feel of the site is very nice - your mother should be happy.
• Do some keyword research, add a bunch of content, get some good and relevant links pointing to the site and your mother will have new clients banging down her door.
• As for getting the site in Google - one link from a site that is already in the Google index is the best way to get your site in. You can use the URL form on Google - but, I don’t think that’s the best way in. I’ll add your site to a few directories and that should get you indexed soon.

That’s it in a nutshell. SEO - it’s not very difficult, mostly common sense and lots of fun.

Written by lizziebean on February 2nd, 2007 with 3 comments.
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