Social media optimization or SMO is a relatively new area of marketing. It involves the use of the social media to market a site, be it a blog or an ecommerce site. Social media is a pretty broad category and can mean community blogs, forums, micro-blogging, and social bookmarking sites like Digg. The video below is by no way a complete guide for Social Media Optimization..I’ll have to work on a series of Social Media Optimization videos for that…
Social Media Optimization Video Review
This post is brought to you by the Jagdirectory, a premium web directory. This link building video is more of a Social Media Optimization video than an SEO video, but I am still going to classify it as an SEO video because if used correctly, social media can get you a ton of one way links. Using social media sites such as community blogs, social book marking sites like Digg, Stumbleupon, and Mixx can send a lot of traffic to your site. Sites that are not blogs can also be optimized for the social media. For an ecommerce site, this could be as simple as putting social media book mark buttons on the page or having a share this statement at the bottom of the page with a button like this . Get your button at Addthis.com. Lots of Stumblers and other social media users like to pass on hot sales, so make it easy for them to pass on your sale info.
Link Bait Example
Your site could do a top ten article in your sites niche, like this top 10 Halloween Insurance Claims article. I don’t see any Social Media buttons on the page, but I know this article received more than a few stumbles. I believe I actually came across it on one of the social media sites, so it is definitely a good example of link bait. If it had utilized some social media buttons, the article might have even gotten more than four reviews and 32 Stumbles.
Second Tier Social Media
Next, use second tier social media sites to bolster the primary social media sites. Second tier social media sites are sites that are more closely related to your particular niche. Check out Steven of Vandelay Website Design’s blog post about using second tier Social media networks to create a “domino affect with traffic”. Here is a post on his other blog that lists over 200 Social Media sites, broken down into particular niches.
Link Building Nuggets
Use Social Media bookmarking buttons.
Develop and use Second Tier Social Media profiles.
This post should serve as an intro to using social media. Each social media site in itself takes a bit of getting use to and developing a network on each one takes a good amount of time. Time that you should find is well spent. How is your Social Media marketing doing?
It was a really slow month on Pixelheadonline. Due to family obligations I had very few posts for which others to comment upon. Hopefully next month will prove to be more productive.
Top Commentators
New Home Phoenix (8) has a post about the Oakland, CA Real Estate market. With the way the Real Estate market is going, sites like NewHomeSection are going to be a great resource for those looking for improvements in the national real estate market.
Nicole Price (6) has a blog where she writes about shopping bargains. If you want some shopping advice or have some to offer Nicole, feel free to stop by. Stop in and check out her post about shopping for Computer Accessories and Peripherals, and let Nicole know if you have any good advice about these types of products.
Eva White (5) has a great post on BioFuels. Are BioFuels the answer to our energy problems?
When Adam invited me to guest post, I think I was intimidated as this is my first time guest-posting. I guess that makes me a virgin.
He and I speak infrequently, but we spend a lot of time in the same environments. I’ve observed his personality and mindset by way of Twitter, Stumbleupon, Facebook, this blog, and other places online. He always takes time out from his professional interests, to address issues concerning our environment and things he believes in. I see him as someone trustworthy, which is sometimes difficult to find in the blogosphere. I feel I’m in good hands here.
Where to begin? Hmm..
Well, I’m Kimberly Bock. Most people know me as SpostareDuro, which is Italian for “Move hard”. I operate 2 blogs. “Learning SEO Basics” and “Yicrosoft Directory Girl”.
Learning SEO Basics (about page) began as an experiment..a ‘tester’. Before 7 months ago, I had never even heard of SEO. A year prior to that, I did not know what a blog was either. I knew how to search Google, play virtual games, and download music though! haha I spent too many years with my head in the wrong places and needed direction. That’s yet another post!
A friend of mine that works for MicroStrategy as a database marketer (Raymond Borhan) thought I’d like SEO and gave me a popular book entitled, “Search Engine Optimization For Dummies” by Peter Kent. This was enough to make me want more. I thought, “Wow, even a nobody like me can have a website that draws thousands upon thousands of visitors if I learn SEO!” So, I Googled to find more resources to help me learn, since there were no offline schools for it. What I came across, was Kalena Jordan’s “Search Engine College“. I enrolled, passed SEO101 and 201 with flying colors, purchased a domain of my own in October & have begun to expand and flourish in just a short period of time. Page rank does not hold the weight it once had, but it is still regarded as beneficial for link building strategies, as quality sites are likely to use this as a tool in deciding to link to your site. Learning SEO Basics has a PR4. Not too shabby for starters.
My sites motto is ‘as I learn, I pass it on’. It has grown into more of a resource site, as I have an appreciation for microblogging. This offers a platform of appreciation for those who have quality posts, from the A-lister to fellow newbies. It also provides a means for others to gain further education if they too are learning SEO and related interests. (social media, etc) I’ve had a surprising degree of success in networking sites such as Sphinn and Stumbleupon. Either people love to love me or love to hate me. Not usually in-between. hmm..Maybe because I speak my mind and encourage others to have a mind of their own as well?
The bulk of my the education that I’ve acquired online has come from places such as Sphinn, Mixx, Stumbleupon, Search Engine Watch and hundreds of fellow bloggers. Like Adam..(haha..I’m schmoozing, can ya tell?)
Yicrosoft Directory Girl (about page) began as a contest entry for SEONoobs, now known as ebuz’d. Entrants were to see who could establish best rank using a term that had not previously been found in the SERPS (not once!). They chose “yicrosoft directory”. Long story short, I had a real love for social media so I designed a site that would address everything that you guys write! I love finding new things, referencing you, and discussing or otherwise have fun and learn. I also use it to express the main facets of my personality..good bad or indifferent. I’m not always politically correct or express popular opinion. I’d rather talk truth than bologna.
So far, blogging has connected me to an entire galaxy of people that I would not have otherwise met. Like you.
Fortunately, YDG PR went from 0 to 6 with in two short months. I’m very lucky.
I love learning and experiencing new things, participating in green promotion a fresh brewed cup of Seattles Best coffee or Peets brew (talking coffee..I don’t do alcohol.), and real friends as opposed to hoopla friendships.
Well, I hope to meet all of you at my house! Never feel intimidated there. It’s just as much your house as it is mine!
Life is short. Don’t forget that hand helping hand is always best in life and career!
Hybrid Nova Inc, announces that its flagship networking site, Zigime.com, has completed it’s beta phase and is now live. Zigime.com is the hot new division of Hybrid Nova that is the ultimate place for social networking. Zigime.com is the premier destination on the internet for the business community. The site offers a unique combination of business networking and social networking through a variety of platforms such as industry communications, business branding, employment opportunities, social events, business advertising/service bartering, and even the capability to manage small to medium size businesses from the site.
Zigime.com has already had success in its first few weeks. Our investors are pleased with the site and over-all functionality. Users are discovering that the possibilities are endless for increasing business and visibility for all who visit and use the site to its full potential. From a business standpoint, communication and collaboration are maximized to a level not possible in the past, and from a social standpoint, users are able to be informed about key events/functions taking place within their community or business segment.
The portfolio of products Zigime.com has to offer is the best business and social combination on the market. CEO Arnie Foxx stated: “We are picking up where MySpace.com and a few other Social Networking companies have left off.” Through the site’s proprietary software, Zigime.com provides a secure environment for social and business networking offering password-protected areas of the site while still having full functionally of all sections. Zigime.com is the ultimate place for business and social networking with real results.
About Hybrid Nova:
Hybrid Nova is a company that specializes in providing social networking, business networking, entertainment, and services in a concerted effort to capitalize on the huge growth this industry has, and continues to experience. We provide many excellent affordable and free services that are presented in an exciting environment for young professionals of all ages. On the forefront, it is Hybrid Nova’s dedication to the rapidly growing industry of online business networking that will propel us into a premier position as an industry leader. Whether it’s branding your business, seeking a new job or new employer, bartering services goods, organizing your office with the latest technology available, r simply making new friends and business contacts on the international level, Hybrid Nova has all the tools and user friendly functionally necessary for the needs of almost any business or individual.
The other day I found out about Flickr is now allowing video posts for Pro Account holders. They can can now upload up to 90 second videos with a size limit of 150mb per video. Flickr does not want professional quality videos, but wants users to post clips of their lives, much like photos but videos. Also if questionable videos are uploaded(porn), Flickr will notify the user and remove the videos.
I found the ijustine video ranting about Flickr whiners and I thought it was a much better video than mine, so you get to see her rather funny video instead. If you want to see my Philly Beer Fest video, click the link.Above is the first video that I posted on Flickr, which is a video note I made to myself about the Philly Beer Week which I only participated in by enjoying a Yuengling Lager at one of the local Boyertown establishments.
I don’t think I will be using Flickr for video hosting, especially since they limit it to 90 seconds, and Viddler, the video hosting service I use, which has so many cool features like video commenting, commenting within the video stream,and much more.
Apparently there are many Flickr users who are very irate about the use of video on Flickr. I really don’t see a problem with it, as you can chose not to view videos on your profile. I also noticed today that there were some groups that were not allowing videos.
What Do You Think of Flickr Video? If you feel like participating, check out TechCrunch’s post to voice your opinion about Flickr video.
The other day I noticed that the Incoming Links notification was being delivered by Google Blog Search instead of Technorati. I went onto the Wordpress forum and found that the change to Google was made with Wordpress 2.31, however there is a pluggin that will change it back to Technorati. In the forum, there is a mix of those who like Google vs Technorati. With Technorati, I had noticed for awhile that my incoming links were rather spammy at times only showing a few scrapper sites that had stolen my content. That in itself is another blog post. Freakin Scrappers.
Since Google has been delivering the results I have not been seeing any of the crap, but I have not been seeing any of the good either. Back several weeks ago I had made a video about why I blog for a group vlogging mashup Darren Rowse, the Problogger was working on. The link to Darren’s mashup finally showed up today in my incoming links stream, but then I went back a little later to check it out again, and the link is no where to be seen.
Sure Google is huge and will not have down time like Technorati, but all those Google data centers that Google uses to compile its results seem to provide some pretty terrible results for the incoming links stream. I will be installing the pluggin ASAP. If you have linked to me since I upgraded, and I did not receive a notification, I am really sorry if I did not respond. Please let me know if I have missed any one.
Has anyone else noticed a difference? What is your opinion? Which do you like better Google or Technorati for supplying your incoming links notification?
. Get your button at Addthis.com. Lots of Stumblers and other social media users like to pass on hot sales, so make it easy for them to pass on your sale info.
or 
My StumbleUpon Page
