There are many keyword tools such as Keyword Discovery, Wordtracker and Keyword Spy, but for this series, which is being done for the beginner, the Google Keyword tool will be fine.
First, look at your site, and ask yourself – generally speaking what is it about? Looking at Mybarebags.com, I see that cloth bags are being sold here. So “cloth bags” is what I put into the Keyword tool. I might also look around the site and take note of any other keywords that might apply. On some sites, depending upon the site, I might actually go through each page and see what keywords apply to each individual page…if the site owner wants the entire site optimized…
Social media optimization or SMO is a relatively new area of marketing. It involves the use of the social media to market a site, be it a blog or an ecommerce site. Social media is a pretty broad category and can mean community blogs, forums, micro-blogging, and social bookmarking sites like Digg. The video below is by no way a complete guide for Social Media Optimization..I’ll have to work on a series of Social Media Optimization videos for that…
Social Media Optimization Video Review
This post is brought to you by the Jagdirectory, a premium web directory. This link building video is more of a Social Media Optimization video than an SEO video, but I am still going to classify it as an SEO video because if used correctly, social media can get you a ton of one way links. Using social media sites such as community blogs, social book marking sites like Digg, Stumbleupon, and Mixx can send a lot of traffic to your site. Sites that are not blogs can also be optimized for the social media. For an ecommerce site, this could be as simple as putting social media book mark buttons on the page or having a share this statement at the bottom of the page with a button like this . Get your button at Addthis.com. Lots of Stumblers and other social media users like to pass on hot sales, so make it easy for them to pass on your sale info.
Link Bait Example
Your site could do a top ten article in your sites niche, like this top 10 Halloween Insurance Claims article. I don’t see any Social Media buttons on the page, but I know this article received more than a few stumbles. I believe I actually came across it on one of the social media sites, so it is definitely a good example of link bait. If it had utilized some social media buttons, the article might have even gotten more than four reviews and 32 Stumbles.
Second Tier Social Media
Next, use second tier social media sites to bolster the primary social media sites. Second tier social media sites are sites that are more closely related to your particular niche. Check out Steven of Vandelay Website Design’s blog post about using second tier Social media networks to create a “domino affect with traffic”. Here is a post on his other blog that lists over 200 Social Media sites, broken down into particular niches.
Link Building Nuggets
Use Social Media bookmarking buttons.
Develop and use Second Tier Social Media profiles.
This post should serve as an intro to using social media. Each social media site in itself takes a bit of getting use to and developing a network on each one takes a good amount of time. Time that you should find is well spent. How is your Social Media marketing doing?
I recorded the Video Optimization video last Friday before I headed out for a weekend of festivities with my bro, cousin, and son. I was planning on putting this SEO tip video up on Friday, but technical difficulties prevented me from getting it up. I got most of this tip from Li of Searchmarketinggurus.com at podcampphilly.
This weeks link building post is about getting links to your sites deep pages.
Link Building Video Review:
Build links to the deep pages so that when people use your keywords to search for your site, both your home page and sub-page show up in the SERPs(Search Engine Results Page) for your target keyword phrase.
. Get your button at 
My StumbleUpon Page
