Wow, it has been almost two months since I posted. Why? I am not exactly sure. It must be summer. What have I been working on?
Well lots of stuff. But what have I been thinking about?
Home Improvement SEO
What I have been thinking about are Niches of SEO. We have multiple websites that focus on various niches, such as real estate, travel, food, and home improvement. Since I have these niche sites, I have decided to focus on these areas from an SEO perspective. So for example our home improvement site, which does have some home improvement articles and home improvement info, I will now focus on doing blog posts that put some SEO type info that include info on how other home improvement webmasters can optimize their sites to improve their results. So maybe some home improvement company owners will find some useful info, and realize how time consuming SEO is, and request a proposal for our Home Improvement SEO services. I have already started out contacting these types of sites via Twitter and Facebook.
Restaurant SEO
For our restaurant review site, I would like to be seen as an authority in the field of resaurant SEO, so I have started adding articles for restaurant owners that will help with their online marketing. Restaurants, much like Home Improvement contractors, should be more concerned with their local search results. Restaurants don’t necessarily need to rank in the natural listings, but do need to show up in the local listings. We can help them with that for sure.
Travel SEO
For our travel site, we will be positioning ourselves as an authority in the travel seo field. We are already getting some traffic for the term Travel SEO. The blog currently has some articles which are aimed at travel agents who would like to increase their marketing. But I believe I can do more than help travel agents. This SEO niche, would seem to be the one that has the most potential. Travel SEO clients could include hotels, airlines, restaurants at popular vacation destinations, destination travel bureaus, hospitality industry web advertising agencies that do not have in-house SEO staff, resorts, and more.
First, we have already positioned ourselves as a reputable SEO firm. Secondly, we have the sites, which we can use to focus on these other SEO niches. Third we need to spread the word and get more clients in the focus niches.
My efforts as the Social Media Director will be to make contacts with potential clients via Social Media sites such as Facebook, Twitter, and Linkedin, by using tactics such as those discussed by our former intern in Using LinkedIN, Twitter and Facebook to to find a Job.
I will be using the rule of 8 touches and tracking my efforts by noting dates and times of contact.
Next, I am in the process of creating landing pages on Baldydog.com for the three SEO Niches, and I will then build some links to the said landing pages, which should help them in the SERPs for these SEO terms which should be far less competitive than SEO terms such as SEO, SEO company, SEO contractor, SEO firm, Search Engine Optimization, Search Engine Optimization Company and the like.
So, what is your seo niche, and how can I help you?
Tag Clouds, what the heck are tag clouds you might ask? Well if you look over in the sidebar you will see the tag cloud for this site.
Tag clouds are generally alphabetically ordered lists of tags that make a visual representation of the overall content on a a website. Words or tags that are represented more often on a site are listed with darker and larger text. Since many of my posts are about SEO, the SEO tag is the biggest and darkest.
When writing posts, each post is “tagged” with representative keywords. And the more often a tag is used, the bigger and darker that tag will become in the tag cloud.
This post should be read after the Keyword Research post has been read.
To prioritize your Keyword List, you must calculate the R/S value, that is obtained when Results or number of competing sites is divided by searches per month. The quotients of the R/S values for each keyword phrase are then compared and used to prioritize which words will be optimized for first.
There are tools out there that will determine the competition for your keywords, but the easiest free way I know of is to plug your potential keyword phrases into Google. If you use the “allintitle:” search function, you will get web pages that have the keyword in the title, that is to say the title tag of the site includes the keywords in it.
The title tag is the name of the site that is shown in the little blue bar at the top of the browser, like the title tag at the top of this page which should read “Keyword List Prioritizing-SEO Training – and SEO tips from Pixelhead” followed by your browser name. An example of using the “allintitle” function is “allintitle:cloth bags” and Google shows 52,000 web pages that have the phrase cloth bags in the title as opposed to 490,000 pages that show up for the phrase just typed into the Google search bar.
There are many keyword tools such as Keyword Discovery, Wordtracker and Keyword Spy, but for this series, which is being done for the beginner, the Google Keyword tool will be fine.
First, look at your site, and ask yourself – generally speaking what is it about? Looking at Mybarebags.com, I see that cloth bags are being sold here. So “cloth bags” is what I put into the Keyword tool. I might also look around the site and take note of any other keywords that might apply. On some sites, depending upon the site, I might actually go through each page and see what keywords apply to each individual page…if the site owner wants the entire site optimized…
The first thing we do prior to starting an SEO campaign is take a look at the site to be optimized and evaluate a few things. Below is the basic SEO site assessment that I did for Mybarebags.com. I encourage you to do a report like this for the site that you would like to optimize prior to beginning your optimization campaign.
This video introduces a series of posts that will be part of our SEO Training program. If you would like to be part of the series, please sign up to receive updates by either RSS or email.
After signing up for the feed, please send me a message via our contact form indicating that you want to be put on the SEO Training Mailing List.
For this series, I am going to use the site which was featured in the Canvas Shopping Bags post, MyBareBags.com, as the site that I will be doing a 1 month SEO campaign. This will include at least a month of SEO services, free to Mybarebags.com, as I will be posting all the steps involved here.
SEO post featuring Mybarebags.com will include but are not limited too:
A brief site analysis.
Keyword research
Baseline Ranking Report
On-page optimization suggestions for Mybarebags.com
At least one month of Link Building
A Ranking Report at the end of the month.
A Link Building report.
When you sign up to be on the SEO Training mailing list, you will receive not only updates, but you will get materials that I am not publishing here. You will also be able to ask me SEO questions via email during the period of time I am running this SEO Training special.
Need SEO Intern?
Some time ago I had put out a request for interns, and I had numerous people who were interested, but only one was seriously intent upon being involved with the internship. Dunstan Barrett, who is the webmaster over at Free Ipods Ect, will be participating in the program, by doing the SEO steps on one of his sites. Dunstan is an 18 year old entrepreneur from South East England. Thanks Dunstan, I look forward to working with on this project.
Need SEO Training?
What about you, do you need some SEO Training? If you have a site you want to have optimized, why not participate in the program. Are you interested in getting into the SEO business, or in getting an SEO position as a company that has an online presence that is lacking? Sign up.
If you are the former, that is someone who wants to be employed as an SEO or wants to make a living as a Freelance SEO, I suggest that you do as I did with Mybarebags.com, and find a local business or non-profit organization and ask them if they would mind being your SEO case study.
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