Niche SEO – Find Your SEO Niche

Wow, it has been almost two months since I posted. Why? I am not exactly sure. It must be summer.  What have I been working on?

Well lots of stuff. But what have I been thinking about?

Home Improvement SEO

What I have been thinking about are Niches of SEO. We have multiple websites that focus on various niches, such as real estate, travel, food, and home improvement.  Since I have these niche sites, I have decided to focus on these areas from an SEO perspective. So for example our home improvement site, which does have some home improvement articles and home improvement info, I will now focus on doing blog posts that put some SEO type info that include info on how other home improvement webmasters can optimize their sites to improve their results. So maybe some home improvement company owners will find some useful info, and realize how time consuming SEO is, and request a proposal for our Home Improvement SEO services. I have already started out contacting these types of sites via Twitter and Facebook.

Restaurant SEO

For our restaurant review site, I would like to be seen as an authority in the field of resaurant SEO, so I have started adding articles for restaurant owners that will help with their online marketing. Restaurants, much like Home Improvement contractors, should be more concerned with their local search results. Restaurants don’t necessarily need to rank in the natural listings, but do need to show up in the local listings. We can help them with that for sure.

Travel SEO

For our travel site, we will be positioning ourselves as an authority in the travel seo field. We are already getting some traffic for the term Travel SEO. The blog currently has some articles which are aimed at travel agents who would like to increase their marketing. But I believe I can do more than help travel agents. This SEO niche, would seem to be the one that has the most potential.  Travel SEO clients could include hotels, airlines, restaurants at popular vacation destinations, destination travel bureaus, hospitality industry web advertising agencies that do not have in-house SEO staff, resorts, and more.

Update:Check out What is Travel SEO?

Niche SEO Development

First, we have already positioned ourselves as a reputable SEO firm.  Secondly, we have the sites, which we can use to focus on these other SEO niches.  Third we need to spread the word and get more clients in the focus niches.

My efforts as the Social Media Director will be to make contacts with potential clients via Social Media sites such as Facebook, Twitter, and Linkedin, by using tactics such as those discussed by our former intern in Using LinkedIN, Twitter and Facebook to to find a Job.

I will be using the rule of 8 touches and tracking my efforts by noting dates and times of contact.

Next, I am in the process of creating landing pages on Baldydog.com for the three SEO Niches, and I will then build some links to the said landing pages, which should help them in the SERPs for these SEO terms which should be far less competitive than SEO terms such as SEO, SEO company, SEO contractor, SEO firm, Search Engine Optimization, Search Engine Optimization Company and the like.

So, what is your seo niche, and how can I help you?

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Written by Pixelhead on July 22nd, 2010 with 38 comments.
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